Abstract:Purpose – the main goal of tourism clusters is to attract more tourists to the region and improve the quality
of regional tourism products. The aim of this paper is to verify whether the initiative of the Eastern Poland Tourism
Brands Cluster has contributed to the development of tourism services and products offered by local firms.
Research methodology – to achieve the goal, we described and evaluated cluster activities based on secondary sources
of data and questionnaire interviews conducted with the represe… Show more
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