Evaluation of the Factors Affecting Parents' Children Toothpaste Choice

Evaluation of Parents' Selection Criteria and Related Factors of Oral and Dental Health Care Products Used by Their Children

“…In a study conducted in Turkey, it was reported that dentist recommendation was important for 21.4% of parents in the choice of pediatric toothpaste. 10 In the study by Opeodu et al, it was reported that approximately 51% of the participants chose toothbrushes according to the dentist recommendation. 20 Considering all these results, it can be said that physicians should be aware of the constantly developing and changing product range and should routinely inform and guide parents in appointments.…”

“…Similar to this result, in a study by Eğil et al, the use of toothpaste with natural ingredients was associated with an increase in the education level of the families. 10 Considering the increase in the tendency of parents towards herbal and natural-content products and the increase in the variety of natural-content products available in the market, it was concluded that pediatric dentists should inform parents about the choice of natural-content products and possible side effects. Taste and odor antecedents were both considered very important for the majority of parents (35.9%).…”

“…20 In contrast to the results we found in the study of Eğil et al 11.6% of the parents reported that taste was effective in the choice of toothpaste for their children. 10 Branding has a very important role in purchasing behavior. In our survey, it was observed that brand trust has a high impact on product choice.…”

“…In the study conducted by Eğil et al, the brand was the second most important factor in the product selection of parents. 10 Opeodu et al's study discovered that brand influences a sizable portion (62.9%) of customer purchases. 20 In the interaction between income and the antecedent of brand trust, it was observed that as the income level increases, the proportion of those who think that the brand is unimportant decreases within each income group and the proportion of those who consider it important (very important and quite important) increases.…”

“…2022/1; 25/04/2022), and the study was conducted in accordance with the ethical rules of the Declaration of Helsinki. In determining the sample size, alpha error=0.05, beta error=0.20, and effect size=0.34 based on the study conducted by Eğil et al, 10 and it was concluded that 226 parents were sufficient to be included in the study. Considering possible data losses, it was decided to include 270 parents in the study.…”