“…Organising and performing data collection are two of the most frequently discussed barriers for implementation of OBAs for payers, developers and healthcare providers (Sudlow and Counsell, 2003;de Pouvourville, 2006;Carlson et al, 2010;McCabe et al, 2010;Raftery, 2010;Stafinski et al, 2010;Williamson, 2010;Jaroslawski and Toumi, 2011b;Klemp et al, 2011;Neumann et al, 2011;Cascade et al, 2012;Goldenberg and Bachman, 2012;Xoxi et al, 2012;Bibeau et al, 2014;Gibson and Lemmens, 2014;Li et al, 2014;Garattini et al, 2015;Lu et al, 2015;Lucas and Wong, 2015;Mohseninejad et al, 2015;Barlas, 2016b;Carr and Bradshaw, 2016;Malik, 2016;Pouwels et al, 2016;van de Wetering et al, 2017;Duhig et al, 2018;Ernst and Young, 2018a;Ernst and Young, 2018b;EXPH, 2018;Goldenberg et al, 2018;Jorgensen et al, 2018;Stirnadel-Farrant et al, 2018;Urbinati et al, 2018;Federici et al, 2019;Macaulay and Turkstra, 2019;Mundy et al, 2019;Pace et al, 2019;Kannarkat et al, 2020). First, experiences with OBAs in the Netherlands and the United Kingdom highlight that...…”