Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)

Nikou, Shahrokh; Mezei, József

doi:10.1016/j.telpol.2012.09.007

Cited by 100 publications

(54 citation statements)

References 49 publications

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“…The literature is abundant with its applications, and this is still true in this decade. For space reason, the following recent articles which involve a variety of applications (but not limited to these) are cited [59][60][61][62][63][64][65][66][67]. As can be seen, the popularity of AHP is mainly based on its effectiveness in solving real decision problems; so many hybrid models also involve the use of AHP [68][69][70][71].…”

Section: The Ahp Methods Suggested For Phase Iii's Main Knowledge Discmentioning

confidence: 99%

A Knowledge Discovery Education Framework Targeting the Effective Budget Use and Opinion Explorations in Designing Specific High Cost Product

Chi

Zhuang

Fu³

et al. 2018

Sustainability

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Abstract:For an R&D institution to design a specific high investment cost product, the budget is usually 'large but limited'. To allocate such budget on the directions with key potential benefits (e.g., core technologies) requires, at first and at least, a priority over the involved design criteria, as to discover the relevant decision knowledge for a suitable budgeting plan. Such a problem becomes crucial when the designed product is relevant to the security and military sustainability of a nation, e.g., a next generation fighter. This study presents a science education framework that helps to obtain such knowledge and close the opinion gaps. It involves several main tutorial phases to construct and confirm the set of design criteria, to establish a decision hierarchy, to assess the preferential structures of the decision makers (DMs) (individually or on a group basis), and to perform some decision analyses that are designed to identify the homogeneity and heterogeneity of the opinions in the decision group. The entire framework has been applied in a training course hold in a large R&D institution, while after learning the staff successfully applied these knowledge discovery processes (for planning the budget for the fighter design works and for closing the opinion gaps present). With the staffs' practical exercises, several empirical findings except for the budgeting priority (e.g., the discrimination between 'more important criteria' against the less important ones) are also interesting. For some examples (but not limited to these), it is found that the results from using two measures (statistical correlation vs. geometrical cosine similarity) to identify the opinion gaps are almost identical. It is found that DMs' considerations under various constructs are sometimes consistent, but often hard to be consistent. It is also found that the two methods (degree of divergence (DoD) vs. number of observed subgroups (NSgs)) that are used to understand the opinions' diversity under the constructs are different. The proposed education framework meets the recent trend of data-driven decision-making, and the teaching materials are also some updates to science education.

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Section: The Ahp Methods Suggested For Phase Iii's Main Knowledge Discmentioning

confidence: 99%

A Knowledge Discovery Education Framework Targeting the Effective Budget Use and Opinion Explorations in Designing Specific High Cost Product

Chi

Zhuang

Fu³

et al. 2018

Sustainability

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“…In the United States and Europe, related studies primarily focused on the adoption behaviour of mobile services and influencing factors. Nikou and Mezei (2013) used the analytic hierarchy process (AHP) to identify the most relevant mobile services for consumers and the factors driving the adoption. The results indicated that functionality of mobile services was of utmost importance for the majority of respondents.…”

Section: User Needs For Library Mobile Servicesmentioning

confidence: 99%

Research on user needs for mobile information services in Chinese university libraries

Zhao

Deng

Gao

et al. 2016

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2016),"Research on user needs for mobile information services in Chinese university libraries: comparison between existing users and potential users", The Electronic Library , Vol. 34 Iss 4 pp. -Permanent link to this document: http://dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Research on user needs for mobile information services inChinese university libraries: comparison between existing and potential users 1. Introduction With the rapid development of mobile communication technologies and the increasing popularity of intelligent mobile devices, the needs for mobile information services are constantly growing. As an important social knowledge carrier, libraries endeavour to proactively offer diverse information services based on mobile networks (Kroski, 2008). Many foreign countries, such as America, Japan, South Korea, Finland, and so on, have launched successful mobile library projects beginning in the early 2000s (Jin and Zhang, 2009). Since 2003, some libraries in China have also launched mobile services that involve short messaging services (SMS), mobile online public access catalogues (OPACs), mobile reading, local-based services (LBS), and so on (Li, 2013).Mobile services have made it possible for users to acquire library information resources anytime anywhere and have become the main future development direction of library information services (Jadhav, 2011).As well as facilitating changes to the library service model, mobile networks have profoundly affected user information behaviours and habits (Murphy, 2010). In the mobile network environment, the user's need for fragmentary reading is growing. Easier and real-time access to information is expected. Users hope that libraries cannot only extend traditional information services to mobile devices, but could also develop more intelligent and customized services with the advantages afforded by mobile networks (Kumar, 2014). Therefore, one important premise ensuring that libraries can advantageously exploit the mobile network era is to study specific user needs for mobile library services according to users' changing demands and, thus, provide more effective library mobile services.In China, the development of mobile libraries is primarily propelled by university lib...

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“…and Mezei, 2013), in credit assessments (Gutiérrez-Nieto et al, 2016), in public policies evaluation (Brent et al, 2007), in decomposing food product value (Kallas and Gil, 2012) among other areas and research applications. However, to our knowledge, the AHP has not been used yet in the sensory field.…”

Section: Introductionmentioning

confidence: 99%

Application of the analytical hierarchy process to evaluate consumer acceptance and preferences for omega-3 enriched eggs

Baba

Kallas

Realini

2017

BFJ

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1Application of the Analytical Hierarchy Process to evaluate consumer acceptance and preferences for omega-3 enriched eggs. Structured abstract PurposeThis paper analyses the appropriateness of the Analytical Hierarchy Process (AHP) to measure consumers' acceptance and preference for eggs enriched with omega-3 (n-3) fatty acids as a health claim and to compare its results with the traditional 9-point hedonic scale. Design/methodology/approachThe AHP was used as a multi-criteria decision analysis. Data were obtained from a face-to-face questionnaire completed by 122 consumers in a controlled environment in Cataluña (Spain). FindingsResults showed the capacity of the AHP to analyse consumers' acceptance andpreferences. An agreement between the AHP and the 9-point scale was found showing that n-3 enriched eggs had lower flavour acceptance, conventional eggs had higher yolk colour acceptance, and conventional and the free-range eggs had similar and higher odour acceptance than the other egg types. The most important attributes that determine preferences for egg purchase were the type and the egg price followed by the origin and the egg size. Research limitations/implicationsThe AHP approach seems to be a reliable tool to evaluate consumers' hedonic preferences. However, further testing on other food products with larger sample size is needed. Originality/valueThe AHP methodology has been widely used in many fields in the last decades, but to our knowledge, not in the sensory field. In the Spanish market, studies that analyse consumers' preferences and acceptance of eggs are scarce, and new insights are needed particularly regarding n-3 enriched eggs.

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Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)

Cited by 100 publications

References 49 publications

A Knowledge Discovery Education Framework Targeting the Effective Budget Use and Opinion Explorations in Designing Specific High Cost Product

A Knowledge Discovery Education Framework Targeting the Effective Budget Use and Opinion Explorations in Designing Specific High Cost Product

Research on user needs for mobile information services in Chinese university libraries

Application of the analytical hierarchy process to evaluate consumer acceptance and preferences for omega-3 enriched eggs

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