evaluation of digital-based service policies using the website quality 4.0 method

Abstract

This study analyzes the evaluation of digital-based service policies using western quality (WebQual) 4.0. This research is intended that digital-based services at the Sindang Kasih Multi Usaha company have had Web-based services for more than one year; however, there has never been a performance evaluation of this digital-based service. Therefore, this study evaluates digital-based service policies to obtain actual data. This research method uses an evaluation research method with a quantitative data approach. This study uses an external evaluation research approach where this study provides a list of questionnaire questions distributed to a predetermined sample at the beginning of the study using quota sampling. This study found that the evaluation of digital-based service policies using WebQual 4.0 had relatively good results. However, several indicators need to be improved in this research, including I find the site easy to navigate, I find the site easy to navigate, Providing relevant information, Provides easy to understanding information, Making it easy to communicate with the organization, and I feel confident that good/services will be delivered as promised.