Evaluation of Determinants of Tourism Destination’s Competitiveness on Customer Loyalty
DELVIN K. ONSERIO,
MONGARE OMARE,
YOBES NYABOGA
Abstract:The purpose of the study sought to evaluate the influence of determinants of tourism destination competitiveness on customer loyalty. The study evaluated by the fact many tourism destinations competitiveness in Kenya are silent to domestic tourism due to lack of customer loyalty. The specific objective was to evaluate the effects of destination attractiveness, to establish the effect of auxilary factors, to determine the influence of destination management and to establish the moderating role of situational c… Show more
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