Evaluation of Corporate Social Responsibility by Consumers: Use of Organic Material and Long Working Hours of Employees

Nakano, Makiko

doi:10.3390/su11195219

Cited by 3 publications

(3 citation statements)

References 34 publications

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Section: Target Product Selectionmentioning

confidence: 99%

“…Choosing the target product is essential for reliable results [29,78,79], responding to neutrality criteria as much as possible, i.e., usable equally by all individuals, regardless of socioeconomic and demographic conditions, such as shower gel (basic hygiene of individuals of any gender and age), unisex clothing, or towels. In the case of inhomogeneous goods, such as lipstick (mainly used by a female population), this should be considered when selecting the sample and analysing the results to avoid falsification and biases.…”

Section: Target Product Selectionmentioning

confidence: 99%

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A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

Saija,

Daniotti,

Bosco

et al. 2023

Sustainability

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Although various methodological biases have been shown, the choice experiment (CE) literature has confirmed the relevance of sustainability in consumers’ purchase choices. Analysing 186 case studies through the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology, this study defines the state-of-the-art and future perspectives of the CE approach, allowing us—for the first time—to evaluate in a single study all variables to be considered for setting up the CE questionnaire, with a focus on the selection of attributes and levels, maximising the reliability of the result, and minimising potential method biases. This paper defines a standardised workflow to expand and refine a sustainability perspective that can potentially drive cross-cutting CEs in every consumer good by investigating the accuracy of characteristics driving the willingness to pay (WTP) a premium price for greener consumer goods. Most of the studies analysed in this article concern food products (92%), and around half (51%) focus on sustainability-related aspects, frequently described in generic terms. The results show how defining an adequate number and type of attributes and levels characterising the target product is crucial for a bias-reduced study. These need to be concrete and familiar, and using labels is essential to enhance informed choice, with sustainability being a far-reaching concept with multifaceted definitions. Moreover, choosing a neutral target product, defining the correct sample size, selecting a balanced and representative group of respondents, and using the right analysis model can also minimise potential bias.

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Section: Target Product Selectionmentioning

confidence: 99%

Section: Target Product Selectionmentioning

confidence: 99%

A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

Saija,

Daniotti,

Bosco

et al. 2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…This research has identified several research gaps based on which the future research directions are provided. In experimental studies, many papers have used hypothetical scenarios (e.g.,Nakano, 2019;Ritchie et al, 2021; Rousseau & Vranken, 2013), which might not correspond to the situations in which the consumers make choices in the real markets.The sample used in certain studies is not large enough (e.g., DelGiudice et al, 2018;Kashif & Rani, 2021;Nikoli c et al, 2021;Stanco & Lerro, 2020), causing challenges of generalizability. Studies have also focused on a particular geographic region, especially developed countries (e.g.,Boccia et al, 2018;Boccia & Sarno, 2019;Lee & Chen, 2019; …”

mentioning

confidence: 99%

Consumers' willingness to pay for corporate social responsibility: Theory and evidence

Singh

2023

Int J Consumer Studies

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In an era when consumers believe that businesses should engage in corporate social responsibility (CSR), it is vital to understand how it affects consumers' willingness to pay (WTP) for the goods and services offered by such businesses. There is a need for an in‐depth study into the relationship between CSR and WTP, and to identify the mediators and the moderators affecting this relationship. To investigate this, we conducted a systematic literature review based on a preliminary search result of 116 unique articles indexed on this topic in four bibliographic databases—Scopus, Google Scholar, Dimensions and Web of Science—published over the previous seven decades. The findings confirm the overall positive effect of CSR on WTP. This study also reveals the indirect effect between CSR and WTP, mediated by variables like Brand Trust, Brand Loyalty, Brand Love, Customer Satisfaction, Brand Attitude, Purchase Intention and Brand Equity. The relationship is impacted by moderators, including demographics, cause‐based aspects, company characteristics, personal aspects and types of products. The theory explaining the evidence of each of these aspects provides a deeper understanding of the relationship between CSR and WTP, and the intervening variables. Based on these, a conceptual framework of this relationship involving all the variables is developed. The Theory, Context and Method (TCM) framework is employed to identify gaps and systematically make recommendations for future research. The findings of this study will aid marketers in developing pricing strategies based on a thorough understanding of consumer behaviour in terms of CSR perceptions. Scholars can use this study's conceptual framework to examine previously unexplored relationships. As the literature on CSR and its influence on consumers' purchase behaviour grows, this comprehensive systematic literature review on the effects of CSR on WTP fills an important gap.

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Examining Preference for Energy-Related Information through a Choice Experiment

Nakano

2023

Energies

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Many studies have shown that providing information on energy consumption to a household is effective, to some extent, in encouraging its energy conservation behavior. These studies provided information free of charge. However, depending on the type of information, a household must bear costs, such as installing the necessary equipment to obtain the information. Are people willing to pay for the information? In this study, a questionnaire survey was conducted to examine willingness to pay (WTP) for energy-related information using a choice experiment. The data were analyzed using conditional logit and latent class models. Positive WTP was estimated for information on the total energy consumption amount for the entire house, detailed electricity usage amount for each major home appliance, electricity rates by time zone, and power source composition of electricity. No significant positive results were obtained for comparison with the other households, as the class that accounted for about 40% of the analyzed sample had negative WTP for this information. When electricity companies provide comparative information, it is better to carefully consider how and to whom they provide it. The results of the latent class model show that preferences vary among classes. Although some preference variations exist, some households have a positive WTP for information on energy consumption.

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Evaluation of Corporate Social Responsibility by Consumers: Use of Organic Material and Long Working Hours of Employees

Cited by 3 publications

References 34 publications

A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

Consumers' willingness to pay for corporate social responsibility: Theory and evidence

Examining Preference for Energy-Related Information through a Choice Experiment

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