2022
DOI: 10.52812/msbd.39
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Evaluation of Barriers to Gilgit Baltistan's Travel & Tourism Industry: Pakistani Youth's Perception

Abstract: Thousands of local and foreign tourists visit Gilgit-Baltistan (GB) which has huge tourist potential due to its unique beauty, but for being countryside area and new province, this region is facing different type of challenges and barriers towards its travel & tourism development. The current study intends to identifying and evaluate multiple varriers barriers to the development of GB's travel & tourism industry. Primary data was collected from Pakistani youth. The opinion of both men and women were so… Show more

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Cited by 6 publications
(6 citation statements)
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“…As a result, the province has experienced isolation and a significant decline in visitor numbers, leading to reduced investment in its tourism sector. This situation is reminiscent of the findings by Kharipzhanova and Irfan (2022) in their study of Gilgit-Baltistan, Pakistan, which highlighted barriers to tourism development, such as limited tourist information centres, expensive flights, ineffective regulation, and a lack of coherent tourism policies.…”
Section: What Is the Difference Between The Types Of Destinations Acr...mentioning
confidence: 89%
“…As a result, the province has experienced isolation and a significant decline in visitor numbers, leading to reduced investment in its tourism sector. This situation is reminiscent of the findings by Kharipzhanova and Irfan (2022) in their study of Gilgit-Baltistan, Pakistan, which highlighted barriers to tourism development, such as limited tourist information centres, expensive flights, ineffective regulation, and a lack of coherent tourism policies.…”
Section: What Is the Difference Between The Types Of Destinations Acr...mentioning
confidence: 89%
“…However, using the Second Synthetic GRA, this problem has been effectively solved as it allows us to achieve consensus when both models contradict each other. 69 To date, the GRA models have seen many exciting applications in different fields, eg, decision-making during product development, 70 predicting financial crises, 71 tourism sector, 72 healthcare service quality, 73 carbon emissions, 74 risk management, 75 hospitality industry, 76 economics, 77 customer satisfaction research, 78 supply chain management, 79,80 among others.…”
Section: Grey Relational Analysismentioning
confidence: 99%
“…Ivanova (2022) used it to evaluate risks to food supply chains. Kharipzhanova and Irfan (2022) used it to evaluate the barriers to tourism in Gilgit Baltistan. Sheikh et al (2019) used the GRA models to analyse the key factors influencing process quality during construction projects in Pakistan.…”
Section: Grey Relational Analysismentioning
confidence: 99%