Evaluation of a Social Marketing Campaign Targeting Preschool Children

Johnson, Susan L.; Bellows, Laura; Beckstrom, Leslie; Anderson, Jennifer

doi:10.5993/ajhb.31.1.5

Cited by 85 publications

(38 citation statements)

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“…Intervention studies in child care centers have demonstrated that PA [25][26][27][28][29][30] and dietary practices [31][32][33][34] can be improved and that the rate of change in BMI can be reduced. 25,27,30,[34][35][36] However, further research is needed to identify evidence-based obesity prevention policies and practices that can be implemented in child care settings, including FCCHs.…”

Section: Discussionmentioning

confidence: 99%

Nutrition and Physical Activity Environments of Home-Based Child Care: What Hispanic Providers Have to Say

et al. 2015

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Background: It is important to understand the perceptions and beliefs of family child care providers (FCCPs) regarding which factors influence children's physical activity (PA), screen-time (ST), and dietary behaviors in order to develop and implement appropriate obesity prevention interventions. The aim of this qualitative study was to explore the aforementioned perceptions and beliefs of FCCPs in Rhode Island.Methods: Four focus groups (n = 30) were held with FCCPs. Providers were female, Hispanic, and Spanish speaking. Providers were asked about different aspects of feeding, PA, and ST behaviors. Themes were coded using NVivo10 (QSR International Pty Ltd, Doncaster, Victoria, Australia). Content analysis was used to analyze final themes.Results: Providers understood the importance of providing opportunities for healthy eating and PA for the children they cared for, but there was room for improvement, especially with regard to certain feeding and ST practices. Several barriers were evident, including the lack of physical infrastructure for PA, cultural beliefs and practices related to child feeding, and difficulties working with parents to provide consistent messages across environments.Conclusions: Given that FCCPs are aware of the importance of healthy eating and PA, there is a need to address the specific barriers they face, and operationalize some of their knowledge into practical everyday actions. This formative work will inform the development of a culturally relevant, multicomponent intervention for ethnically diverse FCCPs to improve the food and PA environments of their homes, which should, in turn, improve the dietary, PA, and ST behaviors of the 2-to 5-year-old children they care for.

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Section: Discussionmentioning

confidence: 99%

Nutrition and Physical Activity Environments of Home-Based Child Care: What Hispanic Providers Have to Say

et al. 2015

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“…In addition to Mighty Moves for intervention classrooms, both intervention and control classrooms implemented Food Friends, a 12-wk nutrition program shown to increase children's willingness to try new foods (Johnson, Bellows, Beckstrom, & Anderson, 2007). As part of Food Friends, children are introduced to Food Friends characters and learn about and taste new foods.…”

Section: Interventionmentioning

confidence: 99%

Effectiveness of a Physical Activity Intervention for Head Start Preschoolers: A Randomized Intervention Study

Bellows

Davies

Anderson

et al. 2013

The American Journal of Occupational Therapy

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OBJECTIVES. The level of children’s motor skill proficiency may be an important determinant of their physical activity behaviors. This study assessed the efficacy of an intervention on gross motor skill performance, physical activity, and weight status of preschoolers. METHOD. The Food Friends: Get Movin’ With Mighty Moves® program was conducted in four Head Start centers. Measurements included the Peabody Developmental Motor Scales, pedometer counts, and body mass index (BMI) z scores. RESULTS. The intervention led to significant changes in gross motor skills in the treatment group (n = 98) compared with the control group (n = 103) and was a strong predictor of overall gross motor performance (gross motor quotient), locomotor, stability, and object manipulation skills. No intervention effect was found for physical activity levels or weight status. CONCLUSION. The intervention dose was adequate for enhancing gross motor skill performance but not for increasing physical activity levels or reducing BMI.

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“…When exposing young children to novel foods, an effect of the exposure amount on choice and liking was shown. 25,26 It took 8 to $ 15 exposures for children to learn to prefer novel foods, 25 with results being replicated in a social marketing study 27 and more naturalistic settings. 28 Exposing children to novel foods may increase willingness to consume foods such as vegetables; however, most parents stop serving new foods to children considerably short of the 8-15 recommended exposures.…”

Section: Introductionmentioning

confidence: 91%

Strategies for Effective Eating Development—SEEDS: Design of an Obesity Prevention Program to Promote Healthy Food Preferences and Eating Self-Regulation in Children From Low-Income Families

Hughes

Power

Beck

et al. 2016

Journal of Nutrition Education and Behavior

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Evaluation of a Social Marketing Campaign Targeting Preschool Children

Cited by 85 publications

References 0 publications

Nutrition and Physical Activity Environments of Home-Based Child Care: What Hispanic Providers Have to Say

Nutrition and Physical Activity Environments of Home-Based Child Care: What Hispanic Providers Have to Say

Effectiveness of a Physical Activity Intervention for Head Start Preschoolers: A Randomized Intervention Study

Strategies for Effective Eating Development—SEEDS: Design of an Obesity Prevention Program to Promote Healthy Food Preferences and Eating Self-Regulation in Children From Low-Income Families

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