Evaluation of a public education campaign to support parents to reduce adolescent alcohol use

Johnston, Robyn; Stafford, Julia; Jongenelis, Michelle; Shaw, Thérèse; Samsa, Hannah; Costello, Eleanor; Kirby, Gary

doi:10.1111/dar.12703

Cited by 9 publications

(5 citation statements)

References 38 publications

(65 reference statements)

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“…The campaign explains the harms associated with youth drinking and encourages parents to not provide alcohol to minors. It has previously been shown to reduce permissive attitudes to parental provision and increase knowledge of the NHMRC guideline among parents in WA [12], which is consistent with a systematic review that concluded alcohol-related mass media campaigns can improve population-level knowledge and attitudinal outcomes [13]. In this context, the results of this study provide insights into changes in parental provision behaviours over time and highlight the importance of a range of influencing factors.…”

Section: Introductionsupporting

confidence: 85%

“…However, parental provision can normalise alcohol use and suggest permissive parental attitudes to underage consumption [8,9], and has been found to lead to earlier initiation of alcohol use and riskier drinking behaviours [9][10][11]. There is therefore a need to inform parents of the importance of avoiding provision to protect their children [12].…”

Section: Introductionmentioning

confidence: 99%

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Trends in and factors associated with parental provision of alcohol to minors in Western Australia, 2013–2019

Booth

McCausland

Stafford

et al. 2023

Drug and Alcohol Review

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Introduction Some parents provide alcohol to their underage children, despite a range of negative outcomes being associated with this practice. The present study aimed to assess factors associated with and changes in parental provision behaviours from 2013 to 2019 in Western Australia. Methods Annual cross‐sectional online surveys were conducted (total n = 2635). Assessed variables included parents' demographic characteristics, alcohol use, awareness of the relevant Australian alcohol guideline, attitudes to parental provision of alcohol and provision behaviours. A binary logistic generalised linear model was used to identify factors associated with parental provision of alcohol. Results Parental provision of alcohol prevalence decreased from 40% in 2013 to 27% in 2019. The following variables were significantly associated with parental provision: permissive attitudes to provision (β = 2.82); older parental age (β = 1.28); a lack of knowledge of the relevant guideline (β = 0.78); survey year (β = 0.083); and greater alcohol use (β = 1.12). Socioeconomic position was not associated with parental provision. Female parents were more likely to report that an adult in the household provided children with alcohol (β = 1.3) Discussion and Conclusions The findings suggest that (i) although still commonplace, parental provision of alcohol to minors in Western Australia has declined over time; and (ii) the effectiveness of campaigns aiming to reduce this behaviour may be enhanced by targeting households with parents who are older and heavier drinkers and by including content that challenges permissive views on alcohol provision to minors.

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Section: Introductionsupporting

confidence: 85%

Section: Introductionmentioning

confidence: 99%

Trends in and factors associated with parental provision of alcohol to minors in Western Australia, 2013–2019

Booth

McCausland

Stafford

et al. 2023

Drug and Alcohol Review

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“…Consistent with this proposition, evaluations of mass media education campaigns targeting parental supply of alcohol in the state of Western Australia have been promising. These campaigns focussed on raising awareness amongst parents of alcohol’s neurocognitive effects for adolescents, and reinforcing national alcohol guidelines that discourage alcohol consumption by minors ( Johnston et al, 2018 ). Early evaluations have found that these campaigns are likely to influence parents’ discussion of alcohol-related issues with their child(ren), although this did not always result in a reduction of parental supply ( Johnston et al, 2018 ).…”

Section: Discussionmentioning

confidence: 99%

“…These campaigns focussed on raising awareness amongst parents of alcohol’s neurocognitive effects for adolescents, and reinforcing national alcohol guidelines that discourage alcohol consumption by minors ( Johnston et al, 2018 ). Early evaluations have found that these campaigns are likely to influence parents’ discussion of alcohol-related issues with their child(ren), although this did not always result in a reduction of parental supply ( Johnston et al, 2018 ). However, an additional study, recently conducted in Western Australia, found a decline in parental supply of alcohol over the time period 2013–19, corresponding to the implementation of parent-targeted state-wide mass media campaigns ( Booth et al, 2023 ).…”

Section: Discussionmentioning

confidence: 99%

Prevalence of parental supply of alcohol to minors: a systematic review

van der Kruk,

Harrison,

Bartram

et al. 2023

Health Promotion International

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Parental supply of alcohol to minors (i.e. those under the legal drinking age) is often perceived by parents as protective against harms from drinking, despite evidence linking it with adverse alcohol-related outcomes. This systematic review describes the prevalence of parental supply of alcohol, as reported in the international literature. The review was registered with PROSPERO (CRD42020218754). We searched seven online databases (Medline, Embase, PsycINFO, CINAHL, Scopus, Web of Science and Public Health Database) and grey literature from January 2011 to December 2022 and assessed the risk of bias with the JBI Critical Appraisal Checklist. Among 58 articles included in narrative synthesis from 29 unique datasets, there was substantial variation in the definition and measurement of parental supply of alcohol. Overall prevalence rates ranged from 7.0 to 60.0% for minor-report samples, and from 24.0 to 8.0% for parent-report samples. Data indicate that parental supply prevalence is generally proportionately higher for older minors or later-stage students, for girls, and has increased over time among minors who report drinking. Literature on the prevalence of parental supply of alcohol is robust in quantity but inconsistent in quality and reported prevalence. Greater consistency in defining and measuring parental supply is needed to better inform health promotion initiatives aimed at increasing parents’ awareness.

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“…The survey instrument included items relating to demographic characteristics (age, sex, postcode [for derivation of socioeconomic position [ 32 ]], education, parental status, Aboriginal and Torres Strait Islander heritage), knowledge items, usual alcohol intake [ 33 ], recognition of the campaign, attitudes towards the campaign [adapted from 34 ] and behavioural outcomes [adapted from 29 ]. The list of items is provided in the Supporting Information.…”

Section: Methodsmentioning

confidence: 99%

Evaluation outcomes of an alcohol and pregnancy campaign targeting multiple audiences

Pettigrew

Booth

McCausland

et al. 2022

Drug and Alcohol Review

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Introduction The aim of this study was to evaluate the effectiveness of a mass media campaign alerting the public to the potential harms of alcohol to unborn babies and to inform future intervention efforts. Method An online survey was administered to 889 adult Western Australians. The survey assessed demographic characteristics, typical alcohol use, recognition and perceptions of the campaign, and behavioural changes resulting from campaign exposure. A multiple regression analysis was conducted to identify factors associated with perceived campaign effectiveness. Results Most respondents reported having seen/heard the campaign on at least one form of media (71%). Most considered the campaign to be believable (89%), clear (88%), trustworthy (87%), memorable (82%) and among the best they had seen (78%). As a result of campaign exposure, a large majority reported increased concern about drinking during pregnancy (85%) and most female respondents reported being much less likely to use alcohol during a pregnancy (83%). One‐third of female respondents (33%) reported that as a result of being exposed to the campaign they had decided not to consume alcohol while pregnant. Confidence to abstain, awareness of strategies to abstain, lower socioeconomic position, residing in the metropolitan area and recognising the campaign were significantly associated with greater perceived campaign effectiveness. Discussion and Conclusions Results indicate the campaign was well received by respondents, increased concern about drinking alcohol during pregnancy and positively influenced women's intentions to refrain from drinking while pregnant. Well‐designed campaigns on alcohol avoidance during pregnancy can be considered acceptable and effective by target audiences.

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Evaluation of a public education campaign to support parents to reduce adolescent alcohol use

Abstract: The campaign achieved high awareness and positively influenced parental outcomes. Longer term campaign implementation supported by policy and environmental measures may be required to change parental supply.

Cited by 9 publications

References 38 publications

Trends in and factors associated with parental provision of alcohol to minors in Western Australia, 2013–2019

Trends in and factors associated with parental provision of alcohol to minors in Western Australia, 2013–2019

Prevalence of parental supply of alcohol to minors: a systematic review

Evaluation outcomes of an alcohol and pregnancy campaign targeting multiple audiences

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