2019
DOI: 10.1038/s41416-019-0676-2
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Evaluation of a national lung cancer symptom awareness campaign in Wales

Abstract: Background Lung cancer is the leading cause of cancer mortality in Wales. We conducted a before-and afterstudy to evaluate the impact of a four-week mass media campaign on awareness, presentation behaviour and lung cancer outcomes. Methods Population-representative samples were surveyed for cough symptom recall/recognition and worry about wasting doctors' time pre-campaign (June 2016; n=1,001) and post-campaign (September 2016; n=1,013). GP cough symptom visits, urgent suspected cancer (USC) referrals, GP-orde… Show more

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Cited by 10 publications
(12 citation statements)
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“… 19 Conflation with COVID-19 symptoms could mean that potential lung cancer symptoms are ignored, and healthcare services avoided. In deprived and smoking populations where fatalism and stigma associated with lung cancer prevail, 20 , 21 there may be considerable reluctance to present in primary care with lung or non-specific systemic symptoms that could be viewed as wasting scarce NHS resources.…”
Section: Patient Awareness and Help-seeking For Potential Lung Cancer Symptomsmentioning
confidence: 99%
See 1 more Smart Citation
“… 19 Conflation with COVID-19 symptoms could mean that potential lung cancer symptoms are ignored, and healthcare services avoided. In deprived and smoking populations where fatalism and stigma associated with lung cancer prevail, 20 , 21 there may be considerable reluctance to present in primary care with lung or non-specific systemic symptoms that could be viewed as wasting scarce NHS resources.…”
Section: Patient Awareness and Help-seeking For Potential Lung Cancer Symptomsmentioning
confidence: 99%
“…In the COVID-19 recovery phase and subsequent second wave, public health and cancer awareness interventions will be important to facilitate early symptomatic presentation of lung cancer. Prior to COVID-19, evaluations of the mass-media Be Clear on Cancer ‘cough’ campaigns have shown increased lung symptom awareness and primary care presentations 21 , 26 , 27 and stage shift. 26 Evidence-based interventions are needed to address pre-existing and COVID-specific barriers to help-seeking for lung cancer symptoms.…”
Section: Patient Awareness and Help-seeking For Potential Lung Cancer Symptomsmentioning
confidence: 99%
“…Elsewhere worldwide, similar mass media campaigns include the skin cancer awareness campaigns, 10 bowel screening campaign, 11 “Find Cancer Early” community education campaign and community‐based symptom awareness and general practice‐based educational interventions 12 in Australia; the “Detect Cancer Early” Programme in Scotland 13 ; the lung cancer awareness campaign, 14,15 and the bowel 16 and cervical 17 screening programmes in Wales; the “Be Cancer Aware” campaign in Northern Ireland 18 ; and oral cancer awareness campaign in Germany 19 . However, BCoC in England is an exemplar given the large number and range of coordinated campaigns and their comprehensive evaluation.…”
Section: Introductionmentioning
confidence: 99%
“… 127 , 133 The Behaviour Change Wheel 128 and Normalization Process Theory 134 are some of the many theories and frameworks that have been adopted to understand and assess implementation in early cancer diagnosis programs in the United Kingdom, Denmark, and Australia. 135 - 140 …”
Section: Design and Implementationmentioning
confidence: 99%
“…Although some randomized control trials have been conducted, 120 , 142 the majority of early diagnosis programs are natural experiments and so evaluations more often take other forms such as before and after designs and interrupted time series analysis, commonly involving mixed-methods research. 22 , 25 , 27 , 40 , 135 , 143 - 145 …”
Section: Monitoring and Evaluationmentioning
confidence: 99%