Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

Kikut, Ava; Vaughn, Marquis; Salowe, Rebecca; Sanyal, Mohima; Merriam, Sayaka; Lee, Roy; Becker, Emily; Lomax-Reese, Sara; Lewis, Monica; Ryan, Robert J.; Ross, Ahmara G.; Cui, Qi N.; Addis, Victoria; Sankar, Prithvi S.; Miller-Ellis, Eydie; Cannuscio, Carolyn C.; O’Brien, Joan M.

doi:10.1016/j.pmedr.2020.101057

Cited by 8 publications

(8 citation statements)

References 29 publications

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“…They find that radio advertising and postcards are the most suitable channels. Although they do not examine the channel of push notifications, their elaboration contains the important information that the high frequency of radio spots has ensured a correspondingly high coverage, resulting in a strong cost-effectiveness [35]. These findings can certainly be applied to some extent to push notifications.…”

Section: Resultsmentioning

confidence: 99%

“…A total of 17 papers were examined in synthesis in this systematic review, most of which are directly related to smartphone apps. A large part of the papers examined come from the field of health [20], [21], [23] - [25], [27], [31], [32], [35]. Several papers on smartphone apps in general [22], [34] and from the field of education [26], [33] were also included in the systematic review.…”

Section: Summary and Discussionmentioning

confidence: 99%

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Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency

Wohllebe

2020

Int. J. Interact. Mob. Technol.

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Using push notifications, companies can address their smartphone app users with advertising messages. Each of these notifications can mean added value for smartphone users in terms of content, but also disruption and interruption. It is therefore important for advertisers to understand how the frequency of message delivery influences consumer acceptance. The systematic review is based on the PRISMA method and initially identifies a total of 18,725 potentially relevant scientific papers. The 17 research articles included in the qualitative synthesis show that push notifications are suitable for encouraging users to use an app and establish new habits. App usage increases with frequency, with particularly active users tolerating higher frequencies. At the same time it is also shown that too high a frequency can be perceived as disturbing and users should therefore be given the opportunity to determine the frequency with which they receive notifications. A gap in research has been identified in particular in studies that look at real observed behaviour of app users instead of behaviour reported via questionnaires and examine the interaction of frequency, content and presentation of notifications.

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Section: Resultsmentioning

confidence: 99%

Section: Summary and Discussionmentioning

confidence: 99%

Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency

Wohllebe

2020

Int. J. Interact. Mob. Technol.

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“…Strategies such as marketing with community partners, radio advertisement and postcards have been trialled with some success. 36 37 A shared care screening model from The Netherlands showed similar rates of diagnosing glaucoma (5%) in community-based screening in local retail optician clinics compared with hospital-based screening. 38 …”

Section: Discussionmentioning

confidence: 98%

Cascade screening for glaucoma in high-risk family members of African-Caribbean glaucoma patients in an urban population in London

et al. 2020

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Background/aimsCascade screening has been used successfully in relatives of patients with inherited cancers and other genetic diseases to identify presymptomatic disease. This study was designed to examine if this approach would be successful in a high-risk group: first-degree relatives (FDR) of African-Caribbean glaucoma patients resident in London.MethodsAfrican-Caribbean patients (probands) with glaucoma from an inner London hospital setting in a deprived area were asked to disseminate personalised information to their FDR over the age of 30 and to arrange a free hospital-based screening. Data collected, including optical coherence tomography imaging, were reviewed by a glaucoma specialist and if glaucoma was diagnosed or suspected, local specialist referral via family doctor was made.Results203 probands were recruited from glaucoma clinics. 248 suitable FDR were identified as potentially eligible to attend screening. 57 (23%) FDR made contact with the research team of whom 18 (7%) attended a subsequent screening visit. No patients were diagnosed with glaucoma; one participant was diagnosed as glaucoma suspect. Reasons for poor uptake included reluctance by probands to involve their family members, and retirees spending significant time abroad.ConclusionCascade screening of FDR of African-Caribbean glaucoma patients in inner city London was unsuccessful. Research confidentiality guidance prohibiting research teams directly contacting family members was a barrier. Greater community engagement, community-based screening and permission to contact FDR directly might have improved uptake.

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“…In the future, our study has the unique ability to recontact patients to collect demographic information and further explore these questions. Our entire cohort was recruited in a single city and focused heavily on community engagement, 39 , 60 , 61 allowing us to bring families back and screen at-risk populations as we continue to investigate this disease.…”

Section: Discussionmentioning

confidence: 99%

The Role of Genetic Ancestry as a Risk Factor for Primary Open-angle Glaucoma in African Americans

Cole

Gudiseva

Pistilli

et al. 2021

Invest. Ophthalmol. Vis. Sci.

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Purpose POAG is the leading cause of irreversible blindness in African Americans. In this study, we quantitatively assess the association of autosomal ancestry with POAG risk in a large cohort of self-identified African Americans. Methods Subjects recruited to the Primary Open-Angle African American Glaucoma Genetics (POAAGG) study were classified as glaucoma cases or controls by fellowship-trained glaucoma specialists. POAAGG subjects were genotyped using the MEGA Ex array (discovery cohort, n = 3830; replication cohort, n = 2135). Population structure was interrogated using principal component analysis in the context of the 1000 Genomes Project superpopulations. Results The majority of POAAGG samples lie on an axis between African and European superpopulations, with great variation in admixture. Cases had a significantly lower mean value of the ancestral component q0 than controls for both cohorts ( P = 6.14 – 4 ; P = 3 – 6 ), consistent with higher degree of African ancestry. Among POAG cases, higher African ancestry was also associated with thinner central corneal thickness ( P = 2 – 4 ). Admixture mapping showed that local genetic ancestry was not a significant risk factor for POAG. A polygenic risk score, comprised of 23 glaucoma-associated single nucleotide polymorphisms from the NHGRI-EBI genome-wide association study catalog, was significant in both cohorts ( P < 0.001), suggesting that both known POAG single nucleotide polymorphisms and an omnigenic ancestry effect influence POAG risk. Conclusions In sum, the POAAGG study population is very admixed, with a higher degree of African ancestry associated with an increased POAG risk. Further analyses should consider social and environmental factors as possible confounding factors for disease predisposition.

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Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

Cited by 8 publications

References 29 publications

Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency

Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency

Cascade screening for glaucoma in high-risk family members of African-Caribbean glaucoma patients in an urban population in London

The Role of Genetic Ancestry as a Risk Factor for Primary Open-angle Glaucoma in African Americans

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