Abstract:Bali tourism is an exploration developed for cultural and environment sustainability, to boost revenue, provide job opportunities, improve infrastructures, as well as create a sense of civilized exchange between foreigners and citizens. Despite the merits of these developmental activities, the agricultural lands are still reduced due to the construction of hotel resorts for visiting tourists and foreigners. This is based on the economic growth of tourist visits and foreign investment, which reportedly changed … Show more
“…The development of Bali's tourism destinations should prioritize the strengths of each region, such as nature, heritage, and culture, to create an effective and efficient promotion program [7]. However, the construction of hotel resorts for tourists and foreigners has led to a reduction in agricultural lands, threatening the preservation of Balinese customs, values, and the environment [8]. Tourists' travel patterns in Bali show a spider web pattern, with the first center being the hub from which tourists visit various attractions across the regencies and cities in Bali [9].…”
This research investigates the influence of demographic factors on consumer preferences within the tourism industry in Bali. 250 tourists examined their accommodation choices, activity preferences, and overall satisfaction. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. Results reveal nuanced patterns: younger tourists favor budget accommodations, older tourists opt for luxury, and higher-income individuals prefer upscale options. Gender and education impact preferences, emphasizing the need for tailored strategies. The measurement model assessment confirms the reliability and validity of the constructs. Findings contribute to understanding Bali's tourism dynamics, guiding businesses and policymakers in optimizing offerings for diverse demographic segments.
“…The development of Bali's tourism destinations should prioritize the strengths of each region, such as nature, heritage, and culture, to create an effective and efficient promotion program [7]. However, the construction of hotel resorts for tourists and foreigners has led to a reduction in agricultural lands, threatening the preservation of Balinese customs, values, and the environment [8]. Tourists' travel patterns in Bali show a spider web pattern, with the first center being the hub from which tourists visit various attractions across the regencies and cities in Bali [9].…”
This research investigates the influence of demographic factors on consumer preferences within the tourism industry in Bali. 250 tourists examined their accommodation choices, activity preferences, and overall satisfaction. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. Results reveal nuanced patterns: younger tourists favor budget accommodations, older tourists opt for luxury, and higher-income individuals prefer upscale options. Gender and education impact preferences, emphasizing the need for tailored strategies. The measurement model assessment confirms the reliability and validity of the constructs. Findings contribute to understanding Bali's tourism dynamics, guiding businesses and policymakers in optimizing offerings for diverse demographic segments.
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