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2004
DOI: 10.1016/j.ijhcs.2003.10.008
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Evaluating web sites: exploiting user's expectations

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Cited by 125 publications
(76 citation statements)
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“…In addition, Ahn, Ryu, and Han (2007) also proposed that service quality plays a crucial role in e-shopping as it is able to provide all the services (e.g., finding, ordering, and delivering the products) in the purchasing process. Thus, excellent service quality is critically important for e-businesses because online consumers deal with invisible retailers (Marsico and Levialdi, 2004). Specifically, owing to the lack of face-to-face communication, the perceived service quality of a website has to be concerned in an e-shopping context (Ahn et al, 2004).…”
Section: Hypothesis Developmentmentioning
confidence: 99%
“…In addition, Ahn, Ryu, and Han (2007) also proposed that service quality plays a crucial role in e-shopping as it is able to provide all the services (e.g., finding, ordering, and delivering the products) in the purchasing process. Thus, excellent service quality is critically important for e-businesses because online consumers deal with invisible retailers (Marsico and Levialdi, 2004). Specifically, owing to the lack of face-to-face communication, the perceived service quality of a website has to be concerned in an e-shopping context (Ahn et al, 2004).…”
Section: Hypothesis Developmentmentioning
confidence: 99%
“…Navigability refers to the interactivity and navigation technology capabilities a website provides [20]. Navigability can not only provide more control navigation for online consumers, but also can help online consumers to reach the target website with fewer obstacles [21].…”
Section: System Qualitymentioning
confidence: 99%
“…The designers' goal is an effective and plain communication of content [2]. Website structure has been identified by many reaserch studies as an important factor that affects web design quality.…”
Section: Introductionmentioning
confidence: 99%