Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach

Abstract

PurposeWhile there is an abundant amount of literature studies on mobile payment adoption, there is a scarce of knowledge concerning the sustainable use of mobile payment contactless technologies. As those technologies are mainly concerned with security and users' trust, the question of how security factors and trust can influence the sustainable use of those technologies within and beyond the COVID-19 pandemic is still unanswered. This research thus develops a theoretical model based on integrating the protection motivation theory (PMT) and the expectation-confirmation model (ECM), extended with perceived trust (PT) to explore the sustainable use of mobile payment contactless technologies.Design/methodology/approachThe developed model is evaluated based on data collected through a web-based survey from 523 users who used contactless payment technologies. Unlike the existing literature, the collected data were analyzed using a hybrid structural equation modeling-artificial neural network (SEM-ANN) technique.FindingsThe data analysis results reinforced all the proposed relationships in the developed model. The sensitivity analysis results showed that PT has the largest impact on the sustainable use of mobile payment contactless technologies with 97.2% normalized importance, followed by self-efficacy (SE) (77%), satisfaction (72.1%), perceived vulnerability (PV) (48.9%), perceived usefulness (PU) (48.2%), perceived severity (PS) (40.7%), response efficacy (RE) (28.7%) and response costs (RCs) (24.1%).Originality/valueThe originality of this research lies behind the development of an integrated model based on PMT and ECM to understand the sustainable use of mobile payment contactless technologies. The study provides several managerial implications for decision-makers, policy-makers and service providers to ensure the sustainability of those contactless technologies within and beyond the COVID-19 pandemic.

Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era

“…, 2021). Behind the drive to cashless processes, many financial technology (FinTech) service providers are investing extensively in digital payment technologies, resulting in considerable structural changes to payment methods and ecosystems (Al-Sharafi et al. , 2022).…”

Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model

“…The outbreak of COVID-19 has made consumers believe that contactless payments (e.g. MPS) tend to be a cleaner mode compared to traditional methods such as cash (Goel et al, 2022), and has accelerated the adoption of MPS (Al-Sharafi et al, 2022;Loh et al, 2022). Meanwhile, the adoption of MPS varies worldwide (Boden et al, 2020).…”

“…The worldwide adoption of MPS has become a growing trend, particularly due to the COVID-19 pandemic (Al-Sharafi et al, 2022;Loh et al, 2022). However, there are huge nation-level differences in the adoption of MPS worldwide.…”

Factors influencing the adoption of internet banking: An integration of ISSM and UTAUT with price value and perceived risk

“…Furthermore, Banerjee and Sah (2012) said clients who are generally happy with the digital financial help have all the earmarks of being faithful to the assistance and utilize the assistance again later on. The more clients are happy with their Internet Banking, the more extended the relationship they have with these administrations, the more dependable they are in these administrations, and, subsequently, the more they can collaborate as they utilize these administrations (Al-alak, 2014;Levy, 2014;Al-Sharafi et al, 2021). On which Tam and Oliveira (2016) and Albanna et al (2022) further built the positive connection between user satisfaction and intention to use internet banking services, and they advanced the knowledge base by stressing upon user satisfaction as the outcome of the overall quality provided by the service provider in the context of internet banking.…”