“…Considering this philosophy, business strategy is aligned with the theory of the firm, as the firm is seen as a cluster of complementary attributes, including the concentration of decision rights over productive assets, regulation of managerial hierarchies, employment contracts, and the use of incentives and implicit agreements to regulate transactions [ 12 ]. From this perspective, a firm can efficiently allocate resources to enhance its performance and achieve competitive advantages [ [13] , [14] , [15] ]. In addition, there are numerous other conceptualizations of the nature of the firm, some based on notions of firms as specialized collections of heterogeneous resources [ [16] , [17] , [18] ], some based on behavioral theory [ 19 , 20 ], while others emphasize the nature of firms as knowledge-based and learning entities [ [21] , [22] , [23] ].…”