Evaluating the perceptions of pesticide use, safety, and regulation and identifying common pesticide‐related topics on Twitter

Abstract

Synthetic pesticides are important agricultural tools that increase crop yield and help feed the world's growing population. These products are also highly regulated to balance benefits and potential environmental and human risks. Public perception of pesticide use, safety, and regulation is an important topic necessitating discussion across a variety of stakeholders from lay consumers to regulatory agencies since attitudes toward this subject could differ markedly. Individuals and organizations can perceive the same message(s) about pesticides differently due to prior differences in technical knowledge, perceptions, attitudes, and individual or group circumstances. Social media platforms, like Twitter, include both individuals and organizations and function as a townhall where each group promotes their topics of interest, shares their perspectives, and engages in both well‐informed and misinformed discussions. We analyzed public Twitter posts about pesticides by user group, time, and location to understand their communication behaviors, including their sentiments and discussion topics, using machine learning‐based text analysis methods. We extracted tweets related to pesticides between 2013 and 2021 based on relevant keywords developed through a “snowball” sampling process. Each tweet was grouped into individual versus organizational groups, then further categorized into media, government, industry, academia, and three types of nongovernmental organizations. We compared topic distributions within and between those groups using topic modeling and then applied sentiment analysis to understand the public's attitudes toward pesticide safety and regulation. Individual accounts expressed concerns about health and environmental risks, while industry and government accounts focused on agricultural usage and regulations. Public perceptions are heavily skewed toward negative sentiments, although this varies geographically. Our findings can help managers and decision‐makers understand public sentiments, priorities, and perceptions and provide insights into public discourse on pesticides. Integr Environ Assess Manag 2023;00:1–19. © 2023 The Authors. Integrated Environmental Assessment and Management published by Wiley Periodicals LLC on behalf of Society of Environmental Toxicology & Chemistry (SETAC).

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