2018
DOI: 10.3390/children5070084
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Evaluating the Nutritional Content of Children’s Breakfast Cereals in Australia

Abstract: Breakfast is an important contributor to the daily dietary intake of children. This study investigated the nutritional composition of ready to eat (RTE) children’s breakfast cereals, which display fictional cartoon characters and themes, compared to other cereals available in Australia. Nutrient content claims on packaging were also examined. Data were collected from RTE breakfast cereal packages (N = 347) from four major supermarkets in Sydney. Cereals were classified based on product type and promotional inf… Show more

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Cited by 12 publications
(17 citation statements)
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“…The current study reports that a large proportion of child-orientated REBCs are less healthful; similar concerns have been reported by others [9,19,24,26]. The larger proportion of less healthful REBCs observed in the Latin American countries may be due to the lower protein and fibre combined with higher sugar content.…”
Section: Discussionsupporting
confidence: 89%
See 2 more Smart Citations
“…The current study reports that a large proportion of child-orientated REBCs are less healthful; similar concerns have been reported by others [9,19,24,26]. The larger proportion of less healthful REBCs observed in the Latin American countries may be due to the lower protein and fibre combined with higher sugar content.…”
Section: Discussionsupporting
confidence: 89%
“…Similar findings are reported for REBCs in Guatemala [12], Mexico [8] and Ecuador [13]. However, there is a well-established body of evidence that consistently highlights concerns about the nutritional quality of REBCs and yoghurts marketed to children, in particular the high sugar content, while other nutrients of concern are fat, sodium, protein and fibre [9,[14][15][16][17][18][19][20][21][22][23][24][25][26][27]. In the UK, REBCs and yoghurts contribute to 15% and 16% of free sugar intake in children aged 1.5-10 years, respectively [11].…”
Section: Introductionsupporting
confidence: 75%
See 1 more Smart Citation
“…The association with lower discretionary intake and lower sugars and sodium intakes throughout the rest of the day may be in part due to breakfast cereal consumers being more likely to make healthier dietary choices throughout the rest of the day (and breakfast skippers less healthy dietary choices), or it may be due to the causal influence that breakfast choice may have on subsequent consumption during the rest of the day. Importantly, both non-cereal breakfasts [38] and breakfast cereal breakfast [69] are not homogenous, and this may influence the relationship between breakfast choice and dietary intake. Breakfast cereals range in their nutrient profile including added sugars, sodium and fortified nutrients like iron and calcium [70].…”
Section: Discussionmentioning
confidence: 99%
“…Of particular concern are those RTEC formulated and targeted specifically at children. Data from New Zealand (17,18) and Australia (15,19) suggest that children's RTEC generally exhibit a poorer nutritional profile than other RTEC categories, with significantly high levels of sugar and fat (15,20,21) . In addition, while smaller than usual serving sizes are suggested on children's RTEC by the manufacturer (15,18) , these are rarely used by consumers to inform actual portion size (22) .…”
mentioning
confidence: 99%