Evaluating the drivers of B2B performance: An empirical analysis based on Alibaba
Miao Feng,
Haoran Si,
Yang Li
et al.
Abstract:The rapid development of B2B has brought about fierce competition among suppliers, and how to gain customer attention and improve performance has become a common concern in academia and industry. This study examined the drivers and mechanisms of B2B performance from an enterprise capability perspective. We collected transaction and enterprise data from 325 suppliers on Alibaba 1688 platform and constructed a structural equation model (SEM). Results showed that supplier service capability, logistics capability,… Show more
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