“…Therefore, the main objective of this study is to understand factors mostly affecting adherence to the GFD from both, celiac and non-celiac people, followers and non-followers of the diet, by considering health behaviour models, IM and MTM. Moreover, while IM has largely been applied to other research mainly on sexual behaviour (Buhi et al, 2014) and sleeping issues (Robbins & Niederdeppe, 2015;Tagler, Stanko, & Forbey, 2017), it has been applied to only one food consumption study (Collado-Rivera, Branscum, Larson, & Gao, 2018). According to Collado-Rivera et al (2018), IM is a useful model for explaining sugary drink consumption among overweight and obese adults.…”