Evaluating the access to Common Service Centres for banking services from the perspective of rural women entrepreneur

Abstract

The present research investigates the potential for women’s economic involvement to bring about transformational outcomes, specifically focusing on developing countries. This study explores how women’s engagement in economic activities might effectively address poverty and promote gender equality. This study examines the emerging landscape of internet enterprises, providing a crucial opportunity for women who face limitations due to household and societal factors. This study adopts a scholarly perspective by examining the implementation of Common Service Centres (CSCs) by the Indian government. It employs a comprehensive research approach that integrates qualitative and quantitative methodologies. The primary objective is to analyze the usage of government programs, specifically focusing on the engagement of rural women entrepreneurs with CSCs and internet connectivity. The results derived from a comprehensive examination of secondary data and surveys conducted among CSCs and small women-owned offline firms in Chhattisgarh highlight the significant impact of information and communication technology (ICT) on the dissemination of information. The advent of ICT and the integration of CSCs in banking activities have ushered in profound changes in our economic landscape. Cost reduction and increased knowledge accessibility through technological advancements have been instrumental.