Evaluating social marketing interventions

Chapman, Steven

doi:10.1093/acprof:oso/9780198528807.003.0007

Cited by 13 publications

(9 citation statements)

References 14 publications

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“…24 The Z-scores for the anthropometric measurements were calculated by discarding the lower and upper 1% of the distribution. 25 Chapman (2010). prevalence of parasites or bacteria in stool and drinking water samples (respectively), which is consistent with the fact that there were no effects on the incidence of diarrhea, micronutrient malnutrition, or anemia.…”

Section: Resultssupporting

confidence: 78%

Promoting Handwashing Behavior: The Effects of Large‐scale Community and School‐level Interventions

et al. 2015

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This paper analyzes a randomized experiment that uses novel strategies to promote handwashing with soap at critical points in time in Peru. It evaluates a large-scale comprehensive initiative that involved both community and school activities in addition to communication campaigns. The analysis indicates that the initiative was successful in reaching the target audience and in increasing the treated population's knowledge about appropriate handwashing behavior. These improvements translated into higher self-reported and observed handwashing with soap at critical junctures. However, no significant improvements in the health of children under the age of 5 years were observed. Copyright © 2015 John Wiley & Sons, Ltd.

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Section: Resultssupporting

confidence: 78%

Promoting Handwashing Behavior: The Effects of Large‐scale Community and School‐level Interventions

et al. 2015

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“…A national research study found that 76.6% of retail outlets surveyed had never sold a condom in 2002 [36]. Population Services International began a national condom promotion program in early 2002 [37] using a three-pronged approach: (1) a national media campaign promoting condoms (Figure 1); (2) increased widespread condom availability within the private sector to destigmatize condom use; and (3) targeted condom promotion to high-risk groups such as sex workers [38]. The impact of such efforts on condom sales has been dramatic.…”

Section: The Local and International Response To The Epidemicmentioning

confidence: 99%

HIV in Nepal: Is the Violent Conflict Fuelling the Epidemic?

Singh¹,

Mills²,

Honeyman³

et al. 2005

PLoS Med

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“…These three summary constructs proximally explain a person’s use of preventive or curative health products and services and/or risk-reducing behavior 19–24. In other words, opportunity, ability, and motivation facilitate or inhibit the behavior, and they can be enhanced, increased, or positively changed within the target audience by the intervention agency 25,26. The MOA framework has been applied in several behavior-change contexts.…”

Section: Introductionmentioning

confidence: 99%

Determinants of condom use by men in extramarital relationships in Nigeria

Ankomah¹,

Adebayo²,

Anyanti³

et al. 2013

HIV

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BackgroundExtramarital sex is a high-risk behavior in terms of Human Immunodeficiency Virus (HIV) transmission, yet condom use in extramarital relationships is an understudied area in Africa, and Nigeria in particular, where such liaisons are not uncommon. This study highlights key determinants of condom use among men who engage in extramarital sex in Nigeria.MethodsResults are based on a subsample of 642 married men from a combined dataset from three waves of the National HIV/AIDS and Reproductive Health Survey (NARHS), a set of multiround nationally representative surveys. Logistic regression was employed to explore possible determinants of condom use in extramarital sex. The motivation, opportunity, and ability model was applied in selecting the determinants.ResultsHIV risk-reduction knowledge was found not to be associated with condom use. At the full logistic regression model, being of the Yoruba tribe, having no misconception about HIV transmission, ability to discuss condom use, and ability to wear condoms were the key variables significantly associated with condom use in extramarital sex.ConclusionImplementing HIV risk-reduction behavior change requires more than knowledge. Behavioral skills in condom use are critical. Intervention efforts should move away from knowledge about risk to concentrate on improving skills on how to discuss condom use and wear condoms correctly.

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Evaluating social marketing interventions

Cited by 13 publications

References 14 publications

Promoting Handwashing Behavior: The Effects of Large‐scale Community and School‐level Interventions

Promoting Handwashing Behavior: The Effects of Large‐scale Community and School‐level Interventions

HIV in Nepal: Is the Violent Conflict Fuelling the Epidemic?

Determinants of condom use by men in extramarital relationships in Nigeria

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