1999
DOI: 10.1080/095372899233406
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Evaluating risks in new product development and the satisfaction of customers through technology

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Cited by 8 publications
(2 citation statements)
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“…Customers are demanding more customization and better responsiveness at lower prices (Stalk 1988, Blackbum 1991. New product development (NPD), therefore, has long been regarded as a powerful yet risky strategy for companies following an aggressive differentiation-driven strategy (Porter 1980, Akomode et al 1999. In the past, the processes of new product development had been almost considered and managed as something episodic and with low interaction with the normal activity of the firm.…”
Section: Introductionmentioning
confidence: 99%
“…Customers are demanding more customization and better responsiveness at lower prices (Stalk 1988, Blackbum 1991. New product development (NPD), therefore, has long been regarded as a powerful yet risky strategy for companies following an aggressive differentiation-driven strategy (Porter 1980, Akomode et al 1999. In the past, the processes of new product development had been almost considered and managed as something episodic and with low interaction with the normal activity of the firm.…”
Section: Introductionmentioning
confidence: 99%
“…Customers are demanding more customization and better responsiveness at lower prices [4,5]. New product development (NPD), therefore, has long been regarded as a powerful yet risky strategy for companies following an aggressive differentiation-driven strategy [6,7]. In the past, the processes of new product development had been almost considered and managed as something episodic and with low interaction with the normal activity of the firm.…”
Section: Introductionmentioning
confidence: 99%