Evaluating Public Opinion on Sustainable Fashion in the Metaverse: A New Frontier for Consumer Engagement and Environmental Advocacy
Yuanbo Qi
Abstract:The limited understanding of how digital platforms, especially the Metaverse, influence public perception and attitude towards sustainable fashion in large scaled markets such as China highlights a critical gap. This study aims to examine the perspectives and perception of the Chinese public regarding sustainable fashion in the Metaverse. Through content analysis, this study evaluated 3,889 Weibo posts from Shanghai Fashion Week 2024 to identify key sentiments and discussions on sustainable and digital fashion… Show more
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