“…Logging/trucking companies lose their drivers to other logistics industries owing to relatively low pay and benefits (Casavant et al, 2009; Conrad IV, 2021; Koirala, Kizha, & De Urioste‐Stone, 2017), limited training opportunities (Conrad IV, 2017; Vaughan et al, 2022), poorer work conditions (Nakata et al, 2022), and poor internal marketing, communication, and driver management strategies (Taylor & Cosenza, 1998). Combined with the above‐mentioned issues, these factors make it challenging to attract young drivers while retaining skilled/experienced drivers, leading to high turnover, an aging workforce, and a log truck driver shortage.…”