Evaluating online business-to-business demand generation through LinkedIn

Abstract

DeclarationI hereby certify that this material, which I now submit for assessment on the programme of study leading to the award of MBA from Kemmy Business School, University of Limerick is entirely my own work, that I have exercised reasonable care to ensure that the work is original, and does not to the best of my knowledge breach any law of copyright, and has not been taken from their work of others save and to the extent that such work has been cited and acknowledged within the text of my work Signed: Colm Ring

Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation

“…Utilizing LinkedIn for content distribution can have a significant impact on brand perception and lead generation efforts (Ring, 2020;Li et al, 2018;Joglekar & Tan, 2022). Profiles with compelling content are more positively evaluated, enhancing prospecting, lead generation, and engagement activities (Ring, 2020).…”

“…Utilizing LinkedIn for content distribution can have a significant impact on brand perception and lead generation efforts (Ring, 2020;Li et al, 2018;Joglekar & Tan, 2022). Profiles with compelling content are more positively evaluated, enhancing prospecting, lead generation, and engagement activities (Ring, 2020). LinkedIn's features, such as trust, visible identity, and knowledge articulation skills, contribute to efficient knowledge construction processes, highlighting the importance of content quality (Li et al, 2018).…”