Abstract:The current study highlights different types of meaning, conceptual and associative meaning in particular, and their role(s) in some selected English and Kurdish commercial advertisements. It aims at detecting and evaluating the capability of Kurdish EFL university students in comprehending (or decoding) these advertisements. The material to be investigated is the texts that accompany the pictorial element(s) of some English and Kurdish ads. The ads are carefully selected to represent different fields: lottery… Show more
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