Evaluating internet usage and ecommerce growth in Greece

Abstract

According to studies and surveys conducted world‐wide, government incentives and current legal frameworks, private initiatives and investments, technology available at a reasonable price, and public acceptance of the internet as an efficient medium for buying goods and services are driving ecommerce growth. Academics, information technology experts and even politicians in Greece are aware of these essential requirements as well. However, although internet access has grown significantly and the digital foundations are there, ecommerce is yet to reach measurable levels in Greece. This paper attempts to explain the reasons why and suggests corrective actions by all those actively involved with Greek ecommerce.

Applying the Apriori Algorithm for Investigating the Associations Between Demographic Characteristics of Iranian Top 100 Enterprises and the Structure of Their Commercial Websites

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Towards Digital Economy: The Development of ICT and E-Commerce in Malaysia

“…Operations-based competitiveness in E-Commerce requires the development of competencies, those competencies are supportive and there is linkage between competencies in E-Commerce operations and strategy (Sharif kamel, 2002). E-commerce represents opportunities to remain swiftness with the developed world and its evolution is forcing many nations to change their policies for the business and socio-economic development (Dimitrios Xanthidis and David Nicholas, 2004). However it is incomprehensible for any government to develop a huge and vigorous information society except only when the consumers and companies find the value of the digital economy.…”

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“…Apart from limitations by the available technological infrastructure and the government initiatives and incentives to businesses, the behavior of users is one of the most important drivers for this relatively low level of internet usage. Therefore, it is important to perform an in‐depth analysis of current customer preferences and examine the factors that influence customer loyalty intensions, so that struggling companies might design more effective customer retention strategies (Xanthidis and Nicholas, 2004).…”