Evaluating a target on social media: From the self-categorization perspective

Mou, Yi; Miller, Matthew; Fu, Hanlong

doi:10.1016/j.chb.2015.03.031

Cited by 12 publications

(4 citation statements)

References 29 publications

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“…SIP argues that people will use all available online cues to form impressions of others (Tong et al, 2008). These cues can be self-generated, other-generated, or system-generated (Antheunis & Schouten, 2011; Mou et al, 2015).…”

Section: Theorymentioning

confidence: 99%

“…Previous work has investigated the psychological impact of social media use on users and their attempts to cultivate a desired online persona and build social connections (Antheunis & Schouten, 2011; Fox & Rooney, 2015; Mou, Miller, & Fu, 2015; Nadkarni & Hofmann, 2012; Vogel, Rose, Roberts, & Eckles, 2014). Other research has focused on social media consumers and their perceptions of individual use of social media (Anderson et al, 2012).…”

mentioning

confidence: 99%

“…Our study introduces and empirically tests an evaluation framework conceptually grounded in theories of social exchange, whereby observers of social media make use of available social media cues such as number of followers and “likes”, and attractiveness to form perceptions of the likability of social media users. Although there are many studies of individuals’ self-perception through social media use, empirical research of the outside observer as a social media consumer is still limited (Lee & Sung, 2016), with calls for social media research from the audience’s perspective, rather than the user’s perspective (Mou et al, 2015).…”

mentioning

confidence: 99%

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Experimental evidence of observed social media status cues on perceived likability.

Bradley

Roberts

Bradley

2019

Psychology of Popular Media Culture

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Recent research addresses social media's increasing importance to relationships and its influence on individual perceptions of self. However, understanding of the value outside observers place on social media status cues (i.e., followers, likes, etc.) in evaluating the perceived likability of others is currently underexplored. Using the theoretical lenses of social exchange and social information processing, we developed a conjoint experiment relating observers' expected likability of social media users with variance in a social media user's (1) number of followers and "likes", (2) physical attractiveness, (3) and the percentage of "selfies" (self-portraits) posted. Data collected from 72 participants and 873 generated observations provided results consistent with our theory that those with more followers and "likes" have higher perceived likability. In addition, this perception was further enhanced by physical attractiveness, but diminished by the percentage of "selfies" posted. Of additional interest, we also found that likability differed by gender, age, and the amount of time spent on social media. Implications for future research are discussed. Public Policy Relevance StatementOnline social network users often manage or gauge their social connectivity to others through social status cues, but these may differ from the value observers place on these visible cues. A user's number of friends and "likes" increases perceptions of likability with physical attractiveness increasing this positive effect and "selfie" photos diminishing this relationship with perception of likability. Additionally, females consider followers and likes and selfies more in their assessment of likability, whereas males placed greater value on attractiveness in their assessment.

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Section: Theorymentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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Experimental evidence of observed social media status cues on perceived likability.

Bradley

Roberts

Bradley

2019

Psychology of Popular Media Culture

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“…The internet has shifted from being consumptionbased toward becoming more interactive and collaborative, thereby creating new opportunities for interaction between organizations and the public (Henderson & Bowley, 2010). In contrast to traditional media types, social media can encompass both web-based and mobile technology (Mou et al, 2015). Because of the shifting consumer patterns, businesses have been adopting social media more heavily.…”

Section: Definitions and Types Of Social Mediamentioning

confidence: 99%

Expatriate Cross-Cultural Adjustment: Role of Social Media

Hammadeen,

Eyoun,

Campbell

2024

Journal of Hospitality & Tourism Cases

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Cross-cultural adjustment continues to be among the main challenges’ expatriates encounter in the foreign society. One promising tool which may influence expatriate adjustment is social media. A case study was undergone to highlight the role that social media plays in the journey of expatriates’ adjustment by analyzing the experience of an expatriate manager in the hospitality industry. The case revealed that the use of social media was an effective and helpful tool during the adjustment process in terms of learning the language, building and retaining social connections, easing and reducing culture shock, assimilate quickly, and performing better.

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Value Co-creation Sphere

Ozuem

Willis

2022

Digital Marketing Strategies for Value Co-Creation

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Evaluating a target on social media: From the self-categorization perspective

Cited by 12 publications

References 29 publications

Experimental evidence of observed social media status cues on perceived likability.

Experimental evidence of observed social media status cues on perceived likability.

Expatriate Cross-Cultural Adjustment: Role of Social Media

Value Co-creation Sphere

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