Evaluación de infográficos durante el primer año de pandemia en 'El País Digital' (2020-2021)

Abstract

Effective risk communication is essential to manage outbreaks; consequently, news and figures about COVID-19 have become a constant need since the beginning of 2020. In this sense, infographics are a powerful tool for transmitting this type of information. This work analyzes the first year of the pandemic through the infographics published by El País Digitalto evaluate their use in communicating this health crisis. It is through content analysis that the topics and approaches of the articles, the weight of the infographics with respect to the text, the types and subtypes of infographics used, and their degrees and types of interaction, as well as the evolution of these variables throughout of the research period are studied. The results determine that the content typical of the period analyzed is a data-based thematic article, approached from an analytical / interpretive approach. Infographics and text share protagonism, and line graphs without any type of interactivity are included.

O Design na Comunicação de Dados da Saúde: Os Infográficos Sobre a COVID-19 no Município de Rio Claro

“…The daily production of infographics was one such strategy. That is because they allow for presenting a large amount of information in a concise and easy-to-understand manner, expose data in a way that demonstrates cause-effect relationships, classify the relationships between them, and observe changes or trends (Cairo, 2011;Muñoz & Lucas-Barcia, 2022). Furthermore, they are easily adaptable to different screen formats, facilitating their circulation in digital media and contributing to disseminating and amplifying messages, fundamental aspects of effective risk communication (Sutton et al, 2020).…”