European Privacy Law and Global Markets for Data

Batikas, Michail; Bechtold, Stefan; Kretschmer, Tobias; Peukert, Christian

doi:10.2139/ssrn.3560392

Cited by 25 publications

(19 citation statements)

References 60 publications

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“…This finding is in line with evidence documenting a reduction in websites' use of third-party web technologies (including intermediaries) after the GDPR (e.g Peukert et al, 2020;Johnson and Shriver, 2020)…”

supporting

confidence: 89%

Intermediaries in the Online Advertising Market

D'Annunzio

Russo

2021

SSRN Journal

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A large share of the ads displayed by digital publishers (e.g., newspapers and blogs) are sold via intermediaries (e.g., Google), that have large market power and reportedly allocate the ads in an opaque way. We study the incentives of an intermediary to disclose consumer information to advertisers when auctioning ad impressions. We show that disclosing information that enables advertisers to optimize the allocation of ads on multi-homing consumers is profitable to the intermediary only if advertising markets are sufficiently thick. In turn, we study how disclosure affects the incentives of publishers to outsource the sale of their ads to an intermediary, and relate these incentives to the extent of consumer multi-homing, the competitiveness of advertising markets and the ability of platforms to profile consumers. We show that, even when most consumers multi-home, the publishers may be worse off by outsourcing to the intermediary, in particular if they operate in thin advertising markets. Finally, we study how the intermediary responds to policies designed to enhance transparency or consumer privacy, and the implications of these policies for the online advertising market.

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supporting

confidence: 89%

Intermediaries in the Online Advertising Market

D'Annunzio

Russo

2021

SSRN Journal

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“…They also found websites were more likely to drop smaller vendors, which increased the relative concentration of the vendor market by 17%. Peukert et al (2020) found similar effects and the magnitude of change was particularly large for websites with EU-specific top-level domains. 32 Aridor et al ( 2020) found a 12.5% drop in observable consumers to a data analytics intermediary after the GDPR's enforcement and that resulted in declines in revenue from targeted ads for European travel platforms compared to their non-European counterparts.…”

Section: The Gdprmentioning

confidence: 60%

“…45 In fact, the California Consumer Privacy Act (CCPA) was strongly motivated by the goal to bring privacy protection of Californian residents on par with that of EEA residents under the GDPR as firms did not voluntarily do so. Peukert et al (2020) suggest websites catering to non-EU audiences decreased their use of third-party web technology vendors following the GDPR. However, they found the magnitude of change for those websites at 2.2-3.6 percentage points in their most reliable specifications to be far smaller than the magnitude of change for websites catering to EU audience at 7.1-9.3 percentage points.…”

Section: Empirical Strategymentioning

confidence: 99%

The impact of the General Data Protection Regulation on internet interconnection

Zhuo

Huffaker

claffy

et al. 2021

Telecommunications Policy

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“…9 9 GAFAAM producers might have incorporated GDPR compliance into all component updates, irrespective of whether they were used by EU or non‐EU firms. Consequently, one might suspect that interdependencies in our control and treatment group are not completely interdependent, as discussed in Peukert et al (2020) (then, our results estimate just a “lower bound” impact of GDPR enforcement). The fact that our results remain the same with a GAFAAM control suggest that this is not a problem. …”

mentioning

confidence: 53%

How ecosystem structure affects firm performance in response to a negative shock to interdependencies

Burford

Shipilov

Furr

2021

Strategic Management Journal

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We evaluate the effects of component choices on firms' performance following a negative shock to the ecosystem's alignment structure. We advance a theoretical framework that relates three levels of ecosystem structure—local component interdependence, component clusters, and central components—to the firms' performance. In the setting of the e‐commerce industry impacted by the General Data Protection Regulation, our results support the predictions that a reduction in local component interdependence and an increase in component dispersion across clusters have a positive effect on firm performance, but the impact of an increased use of central components disappears when controlling for local interdependence. These findings contribute to the literature on performance consequences of structures of interdependencies within innovation ecosystems. Managerial summary We use data on the component choices of e‐commerce firms to study how the structure of the business ecosystem around these components affects firms' performance following a negative shock. We find that while firms which increased interdependence among their components may fare well in a stable environment, their performance will suffer following a negative shock relative to those that are not affected by the shock. Second, firms that draw their components from multiple component clusters perform better during a negative shock relative to those unaffected by the shock. Executives should actively manage the interdependencies among their technological components at different levels. This will help their firms to remain flexible, minimize disruption, allow for innovative recombination and prepare for future technological developments.

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European Privacy Law and Global Markets for Data

Cited by 25 publications

References 60 publications

Intermediaries in the Online Advertising Market

Intermediaries in the Online Advertising Market

The impact of the General Data Protection Regulation on internet interconnection

How ecosystem structure affects firm performance in response to a negative shock to interdependencies

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