“…A study by Barker and Kaynack (1992) identified the major perceived barriers to entry for non-exporting SMEs as follows: too much red tape, trade barriers, transportation difficulties, lack of trained personnel, lack of export incentives, lack of coordinated assistance, unfavourable conditions overseas, slow payment by buyers, lack of competitive products, payment defaults, and language / cultural barriers. While Johnson and Turner (2006) argued that it is imperative for a country's economic growth that its indigenous firms develop a strong sense of export activity, the barriers highlighted above offer a daunting challenge to international business, particularly for inexperienced and lesser resourced SMEs. Interestingly, Johnson and Turner noted that it is the intangible barriers, such as language and culture, which frequently pose the greatest challenge to exporting and thus highlighted the critical need for enabling owner-managers to understand that their fears are primarily caused by a lack of information.…”