Europe: Business Writing

Yli-Jokipii, Hilkka

doi:10.1177/108056999806100313

Business Communication Quarterly

1998

DOI: 10.1177/108056999806100313

|View full text |Cite

Europe: Business Writing

Hilkka Yli-Jokipii

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2000

2005

Publication Types

Select...

Article4

Relationship

Self Cite0

Independent4

Authors

Journals

Cited by 4 publications

(1 citation statement)

References 7 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…to draw researchers' attention to intercultural communication as well. Issues such as cross-genre competency (Beamer, 1995) and business writing in Europe (Yli-Jokipii, 1998;Louhiala-Salminen, 1997) gradually became a focus of discussion. In particular, Beamer's (1995) knowledge-based approach in intercultural competence offers an interesting topic for further exploration in crosscultural genre education.…”

mentioning

confidence: 99%

Building Knowledge Structures in Teaching Cross-cultural Sales Genres

Zhu

2000

Business Communication Quarterly

View full text Add to dashboard Cite

Approaching genres as knowledge structures provides a useful theoretical basis for teaching students to communicate across cultures. The approach is based on the concept of schemata (Rumelhart, 1980;Cook, 1994) and on Swales's (1990) techniques for genre analysis. It is divided into four interrelated teaching stages: background information, communicative purposes, text structure, and the implications of genre comparisons. Among the four stages, teaching the communicative purposes is the most important. This approach has been used effectively to teach students how to write sales letters in English and Chinese.

show abstract

mentioning

confidence: 99%

Building Knowledge Structures in Teaching Cross-cultural Sales Genres

Zhu

2000

Business Communication Quarterly

View full text Add to dashboard Cite

show abstract

Reinventing ourselves: Collaborative research initiatives between Singapore & US business schools

Connor¹,

Rogers²,

Wong³

2005

English for Specific Purposes

View full text Add to dashboard Cite

Laughing Matters: A Case Study of Humor in Multicultural Business Negotiations

Vuorela

2004

Negotiation Journal

View full text Add to dashboard Cite

This article reports the results of an ongoing study of multicultural business negotiations. Two meetings were under scrutiny: (1) the internal strategy meeting of a company's sales team (sellers’ internal meeting or SIM); and (2) a negotiation between the same sellers and a potential customer (client negotiation or CN). The analysis revealed that there were interesting differences in the ways humor was used at the two meetings. The meetings lasted equally long, but SIM featured more humor than CN. Based on the analysis of these meetings, humor seems to have strategic potential for negotiations: it can be used to diffuse tension, mitigate a possible offense, introduce a difficult issue, and thus to pursue one's own goals. Among the most common subjects of humor were the national characteristics of the Finns (the parent‐selling company is Finnish), the project itself, and the selling activity. The most common types of joking in the two meetings were ironic exaggerations and jokes expressing an incongruity. Irony, however, was used more cautiously in CN, where outsiders were present, than in SIM. Joking seems related to power, and power is a factor that influences who has the right to begin and end a joke, and also seems to determine whose joke is laughed at. It is also, not surprisingly, in the sellers’ interest to humor the buyers in the competitive stages of the buying process (e.g., supplier search) in order to “stay in the game,” which is reflected in the use of humor during the meeting.

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Europe: Business Writing

Cited by 4 publications

References 7 publications

Building Knowledge Structures in Teaching Cross-cultural Sales Genres

Building Knowledge Structures in Teaching Cross-cultural Sales Genres

Reinventing ourselves: Collaborative research initiatives between Singapore & US business schools

Laughing Matters: A Case Study of Humor in Multicultural Business Negotiations

Contact Info

Product

Resources

About