Abstract:The socio-political manipulation of euphemisms across cultures as alternate metaphors with ideological force has been analyzed in the present paper. The study was inspired by George Orwell's treatment of euphemisms as ideological tools for hedging, Lakoff and Johnson's idea of metaphors as elements structuring human thought and Roman Jakobson's model to study metaphor and metonymy as instances of romantic and realistic tendencies respectively in the user, and ordering of human behavior accordingly. A close ana… Show more
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