Etiology of Obesity, Cancer, and Diabetes

Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity

“…This demonstrates the difference in cognition for Zers to previous generations (APA, 2010;Epel et al, 2019). Fourth, the paper provides clear theoretical and conceptual foundations for how first-time stressful eating is indulged in, Stressful eating indulgence by generation Z contributing to a dearth in conceptualisations of consumer obesity (Colak and Pap, 2021;Yasmin et al, 2021). Demonstrating it is a choice owing to a well-reasoned conditioned behaviour due to activations of cognitive control mechanism of the brain, followed by axial activations of memory and reward (the latter being instrumental in prompting unhealthy food consumption from the second and third times) (Volkow et al, 1993).…”

“…Ninth, the paper provides an understanding of the detrimental effects of how being health conscious as a cohort has an opposite effect than what should be achieved, within this generation (Epel et al , 2019). The aforementioned contributions, specifically, have been covered only in reports and are scarce in contemporary academic literature (Halasi et al , 2021; Tomiyama, 2019; Robinson et al , 2020; Yasmin et al , 2021).…”

“…Furthermore, as mentioned as part of the abstract’s novelty, the propositions proposed as part of this study with regard to a new cohort as generation Z are very new. Extant literature on consumer obesity has not focused on these propositions and stressful eating phases within the cohort of study (Colak and Pap, 2021; Halasi et al , 2021; Yasmin et al , 2021). Specifically, even in 2021 when Zers are an upcoming cohort with abundant spending power in the marketplace and more health understanding than previous generations (Vellore-Nagarajan et al , 2021), obesity studies have only focused on elderly population and millennials (Al-Mendalawi, 2021; Cornil et al , 2021; Robinson et al , 2020), and the conceptualisation of such a stressful eating phenomenon’s delineation has not been seen thus far.…”

“…First, extant consumer obesity literature has not focused on stressful eating as a phenomenon to be understood with differential cognitive explanations from a new age cohort perspective (Epel et al, 2019;Halasi et al, 2021). Second, several reports Stressful eating indulgence by generation Z indicate how stress causes obesity, as well as what causes stress in Zers, but this has thus far not been mapped together into a conceptualisation that explains an obesity-inducing reasoned indulgence with a resulting cyclical process within the new cohort of consumers (Colak and Pap, 2021;Yasmin et al, 2021). Consequently, this paper provides several contributions in terms of consumer obesity literature for the new age cohort.…”

“…Consequently, this paper provides several contributions in terms of consumer obesity literature for the new age cohort. For instance, first, an extraction of theoretical and conceptual premise detailing what psyche causes stressful eating indulgence within a highly cognitive upcoming cohort – Zers, which extant literature has a dearth of information about (Halasi et al , 2021; Yasmin et al , 2021). Second, an extensive elucidation of how theory of reasoned action from a food consumption perspective encapsulates pure impulse buying from an affective standpoint (Smith and Robbins, 2013) which in terms of consumer obesity has not been addressed (Epel et al , 2019; Robinson et al , 2020).…”