Ethnography in Parallel

Gajera, Rinku; O’Neill, Jacki

doi:10.1007/978-3-319-06498-7_16

Cited by 2 publications

(1 citation statement)

References 13 publications

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“…Furthermore, our foray into animation in the first nudge design was not well received. Like other financial settings [16], time is of the essence, and it is important to provide information that is quick and easy to understand. The payment history, cricket motivators and final nudge, seemed intuitive.…”

Section: Intermediated Behaviour Change In Low Resource Settingsmentioning

confidence: 99%

Prayana

Mehra

Muralidhar

Satija

et al. 2018

Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems

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We describe the design of a novel mobile phone-based application for loan management in a resource-constrained setting. In this setting, a social enterprise manages autorickshaw loans for drivers, taking charge of collections. The design was informed by an ethnographic study which revealed how loan management for this financially vulnerable population is a daily struggle, and loan payment is a collaborative achievement between collectors and drivers. However, drivers and collectors have limited resources to-hand for loan management. To address this, we designed Prayana, an intermediated financial management app. Prayana shares the principles of many persuasive technologies, such as education, motivation, nudges, but is designed for users with a range of print, technical, and financial literacies and embodies the core design sensibility of enhancing users' agency. Furthermore, it does not put the onus solely on drivers to better manage their money, instead it aims to enhance the collaborative work of loan management, supporting both the drivers and collectors.

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Section: Intermediated Behaviour Change In Low Resource Settingsmentioning

confidence: 99%