Ethnography across Disciplinary Borders: A Strategic Response to Increasing Demand and Decreasing Resources

Torezani, Silvia

doi:10.1111/j.1556-3502.2010.51605.x

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British Cultural Studies and Media Ethnography1

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2012

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“…This historical context explained, at least in part, why using 'ethnographic' to describe their work seemed natural for the British researchers. The studies of text and audience produced during the 1980s were to become legendary (Morley, 1980;Hobson, 1982;Radway, 1984;Ang, 1985;Tulloch and Moran, 1986;Buckingham, 1987). In addition to exploring ways of linking textual structure, production choices and audience response, they provided a rationale for the study of popular culture, and eventually for 'reception' studies.…”

Section: British Cultural Studies and Media Ethnographymentioning

confidence: 99%

Media Ethnography and the Disappearance of Communication Theory

Nightingale¹

2012

Media International Australia

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This article revisits the interplay of theories and research focusing on the interplay between anthropology, and communication and media studies, It argues that where initially media ethnographies (selectively) borrowed theories and methods from anthropology, today it is anthropological media ethnography that holds sway. The result is a shift away from media audience research. I suggest this is because the concept of audience is necessarily linked to assumed theories of communication. Yet it is precisely a theory of communication (as opposed to theories of culture) that is missing today. The article advocates that instead of borrowing theories of communication, we need to begin the more difficult task of retheorising it in order to better address contemporary media problems.

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Section: British Cultural Studies and Media Ethnographymentioning

confidence: 99%

Media Ethnography and the Disappearance of Communication Theory

Nightingale¹

2012

Media International Australia

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Ethnography across Disciplinary Borders: A Strategic Response to Increasing Demand and Decreasing Resources

Cited by 1 publication

References 0 publications

Media Ethnography and the Disappearance of Communication Theory

Media Ethnography and the Disappearance of Communication Theory

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