Ethnocentric Tendencies, Marketing Strategy and Import Purchase
Behaviour

Herche, Joel

doi:10.1108/02651339410067012

Cited by 97 publications

(71 citation statements)

References 34 publications

(40 reference statements)

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“…Ethnocentric customers tend to evaluate positively the products which belong to their own group and negatively the products that are not. Ethnocentric customers will tend to reject people, symbols and values of different cultures because their cultural objects are their pride (Herche, 1994). The ethnocentric behavior based on group boundaries is usually defined by one or more of observable characteristics such as religion.…”

Section: Religio-centric Positional Advantage (Rpa)mentioning

confidence: 99%

Introducing the religio-centric positional advantage to Indonesian small businesses

Hendar

Ferdinand

Nurhayati

2017

Management &Amp; Marketing

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Section: Religio-centric Positional Advantage (Rpa)mentioning

confidence: 99%

Introducing the religio-centric positional advantage to Indonesian small businesses

Hendar

Ferdinand

Nurhayati

2017

Management &Amp; Marketing

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“…Accordingly, factors other than product quality may help to explain the phenomenon. Several factors have been identified, such as brand globalness (e.g., Steenkamp et al, 2003), consumer ethnocentrism (e.g., Shimp and Sharma, 1987;Herche, 1994;Klein, 2002), cultural openness (e.g., Sharma et al, 1995), global openness (e.g., Suh and Kwon, 2002), and product judgment (e.g., Han, 1988;Knight, 1999;Kaynak and Kara, 2002). However, the majority of these studies have been undertaken in advanced economies.…”

Section: Introductionmentioning

confidence: 99%

Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam

Tho

Nguyen

Barrett

2008

J of Consumer Behaviour

107

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This study empirically investigates the impacts of consumer ethnocentrism and cultural sensitivity on both imported product judgment and intention to purchase local products in the context of a developing country-Vietnam. Structural equation modeling was used to test these impacts, utilizing a sample of 549 consumers. The results show that consumer ethnocentrism is negatively related to imported product judgment and positively related to intention to purchase local products. In addition, cultural sensitivity has a positive relationship with imported product judgment but not with consumer ethnocentrism. The results also indicate that the impacts of consumer ethnocentrism on imported product judgment and on intention to purchase local products are not different in terms of product categories, gender, income, and education levels. However, differences exist between younger and older consumers.

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“…These ethnocentric tendencies are better predictors of purchase behavior than demographic or marketing mix variables. Herche (1994) also found that ethnocentric consumers tend to reject people, symbols and values that are culturally different, while inner cultural objects will become recipients of pride and attachment.…”

Section: Literature Reviewmentioning

confidence: 97%

Examining Young People's Attitude toward Special Domestic Items in Hungary

Varga

Kemény

2016

EJOBSAT

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In our study we have examined the awareness and attitudes of young people (18-24 years) in Hungary toward a special selection of items: as several countries in the world, Hungary also has its own list of domestic products, places and historical heritages, which are called 'hungaricums'. These items could be defined as the core elements of patriotism, thus they are able to induce strong ethnocentric behavior. Our aim was to differentiate the emotional attitudes by gender. To achieve that, we have designed an online survey in order to get a basic understanding about the young people's attitude toward the hungaricums and the gender differences in this age group.We have found that the hungaricums are known in this age group, but most of them has a really small spontaneous awareness. Based on the opinion of the respondents the most typical hungaricum is the schnapps ('pálinka'), and the Ilcsi natural cosmetics are the less typical to our country. By analyzing the gender differences with using ANOVA method we could conclude that the evaluation of the females is significantly higher in eight cases. Based on this evaluation we grouped the hungaricums with using the MDS method, and our results show that there are also some differences between the males and females.This study is the first step of a complex neuromarketing study, where we examined the visual representation of the hungaricums in an fMRI machine. Further extension of the research project is to check the attention and interest with the usage of an eye tracking device. KEY WORDSconsumer ethnocentrism, gender difference, consumer behaviour JEL CODESM31 142 Ákos Varga and Ildikó Kemény

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Ethnocentric Tendencies, Marketing Strategy and Import Purchase Behaviour

Cited by 97 publications

References 34 publications

Introducing the religio-centric positional advantage to Indonesian small businesses

Introducing the religio-centric positional advantage to Indonesian small businesses

Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam

Examining Young People's Attitude toward Special Domestic Items in Hungary

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