“…Recent political changes in Ethiopia have resulted in a divided society, with differing opinions on the sustainability and effectiveness of these changes [ 10 ]. Current political challenges stem from issues such as ethnic federalism, internal divisions within the ruling party, unemployment, propaganda, social inequality, and porous borders [ 11 , [12] , [13] , [14] , [15] , [16] , [17] , [18] , [19] , [20] , [21] , [22] , [23] , [24] , [25] , [26] , [27] , [28] , [29] ]. These conditions have allowed dominant perspectives of privileged ethnic groups, particularly those in power, to shape the media landscape, potentially impacting the representation of multiculturalism emphasized in this study.…”