“…A number of researches were published analyzing the case of women executives in the biggest corporations included in Forbes 500 or Fortune 1000 ratings, also analyzing the issues of gender in companies' boards and its influence to corporations' financial indicators (Stainback & Kleiner, 2016). In addition, women's leadership is extensively examined in various market sectors: medicine, information technologies, accounting, audit and military as well as women's leadership in the context of cultural differences (Abelson, Chartrand, Moo, Moore, & Yeo, 2016;Broadbent & Kirkham, 2008;Dambrin & Lamber, 2008;Njaramba, Chigeza, & Whitehouse, 2018;Showunmi et al, 2016). Scientists also discuss the phenomenon of glass ceiling (Acker, 2009;Akpinar-Sposito, 2013;Sharif, 2015), however women's leadership in the context of e-commerce is not analyzed extensively, just a few researches were made in different countries.…”