“…The link between tourism and identity has been explored in diverse contexts, especially in the field of heritage tourism (Ballesteros & Ramirez, 2007;Bandyopadhyay, Morais, & Chick, 2008;Gonzalez, 2008;Hall & Tucker, 2004;Kong, 1999;Palmer, 2007). The way in which heritage tourism contributes to the formation of tourists' identities has been analyzed (Chronis, 2005;Palmer, 1999Palmer, , 2005Pretes, 2003;Stebbins, 1997), as has been the transformation of the identities of the hosts (Boissevain, 1996;Brown, 1999;Chambers, 1997;Howell, 1994;Rogers, 2002) and as a way of generating and consolidating new identities and images (Ashworth & Larkham, 1994;Kroshus, 2003;Light, 2001;Pritchard & Morgan, 2001).…”