“…There is no one agreed-upon way to conduct and code content analyses. Although there has been a recent surge in quantitative computerized analyses of media content (Shor, van de Rijt, Ward, Askar, & Skiena, 2014;Shor, van de Rijt, Ward, Blank, & Skiena, 2014;Shor, van de Rijt, Miltsov, Kulkarni, & Skiena, 2015;van de Rijt, Shor, Ward, & Skiena, 2013), qualitative hand-coded discourse analysis remains very useful in penetrating the deeper meanings and nuances of the media coverage of minorities (Shor, 2008a;Shor & Yonay, 2010Yonay & Shor, 2014). In the present analysis, we used a mix of qualitative and quantitative analyses, attempting to reach a deeper critical understanding of dominant discourses without losing track of the prevalence of these discourses.…”