Ethics, big social data, data sharing, and attitude among the millennial generation: A case of Thailand

Abstract

Big social data and digital technologies create tremendous opportunities but raise questions and concerns on ethical data usage and sharing. Moreover, big social data plays a vital role in Thailand's 20-year national strategy to turn Thailand into a developed nation by 2037, especially on security and human capital development strategies. Nonetheless, the progress in big social data must go hand-in-hand with ethical standards. To date, there are no universal ethical criteria for big social data sharing and governance. This study investigates the ethical issues of big data in social media.It maps big social data to workable ethical theories. The model of big social data sharing factors was proposed. Using Thailand as a case study, the exploratory study examined the digital behaviors and moral perceptions of the millennials' big social data sharing through 71 in-depth interviews. The results revealed a strong pattern toward "ethical consequentialism" among the Thai millennials. Examining these findings fosters the formation of big social data ethics from the views of the data generators. This study has attempted to contribute to scholarship in the growing body of work on appropriate ethical guidelines for big social data sharing and help Thailand achieve its national strategy.

A Dataset of Lost Opportunities. The Case of 63 Developed and Emerging Countries Amid the Covid-19 Pandemic

“…The article contributes to the literature by developing the theory of the ethical use of information. In contrast to the existing literature (Emmanuel et al [20], Ferretti et al [21,22], Grybauskas et al [23], Jantavongso and Fusiripong [24], Ngan and Kelmenson [25], Novak and Pavlicek [ 26], Reps et al [27],…”

“…[20], Ferretti et al [21,22], Grybauskas et al [23], Jantavongso and Fusiripong [24], Ngan and Kelmenson [25], Novak and Pavlicek [26], Reps et al [27], Robinson [28], Roche and Jamal [29], Seliya et al [thirty].…”

Toward global digital literate citizens: A case of Thailand's aging generation

“…The third important is related to Thailand. The Thai government has actively focused on developing the digital ecosystem (Jantavongso & Fusiripong, 2021). Furthermore, it seems that there are limited studies on Thailand.…”

“…For this study, the digital literacy competencies for Thai older adults were synthesized from previous studies and interviews. First was the research model was an extension of the authors' published studies (Jantavongso, 2015;Jantavongso & Fusiripong, 2021;. The research model extends the earlier works in the following ways: (i) represents the digital literacy competencies affecting older adults in Thailand; (ii) continues the digital literacy competencies framework by looking into older adults living in rural areas, especially in the Thai context; and (iii) maps Thailand's digital literacy standard (Law et al, 2018) to the actual expected digital literacy competencies of Thai older adults.…”

“…Thailand, therefore, urgently adopts digital technology as an essential growth engine to drive forward its national development efforts. The Thai government is keenly aware of this and has adopted several proactive policies to enhance their development (Jantavongso & Fusiripong, 2021;. One of these policies is the "Digital Economy and Society Development Plan," most notably "Digital Thailand."…”