“…5 A further concern is the perceived conflict between the role of keeper of the public purse and the basic principles of medical ethics, particularly beneficence and autonomy, which focus on the individual, as opposed to the principle of justice, which sits more comfortably with economic theory. 6 However, it is not just the clinicians we should be looking to for answers, but also the ability of policy, governing and academic bodies to successfully disseminate accessible cost and cost-effectiveness messages to those who make resource allocation decisions on a daily basis, and indeed to adequately explain the importance of such messages. The work by Singh and colleagues suggests failures in dissemination, with only 35% of the doctors surveyed stating that they had easy access within their hospitals to information about the cost of the drugs they prescribe and only 34% being aware of a system within the trust to promote cost-effective prescribing.…”