Ethics and Citizenship in Teaching Communication

Online media and broadcasting ethics

“…This kind of evolution takes the individual further and further away from television because the news that may be broadcast on the central news on television can be read many hours before. (McFadden, 2016) Ramadan Çipuri, in his book "Vetëcensura", says that the traditional media was forced to "convert" to new technological tools, as the only way to increase the diversity of information distribution channels. Media adaptation and diversification was seen as necessary element and survival tool to compete with the rest of the online market.…”

“…This is because online they can do instant coverage by writing and posting their stories with audiovisual content at the last minute. (McFadden, 2016) In a monitoring report published by the Albanian Media Council, the ethical codes that are violated the most by the media are highlighted. The monitoring carried out from the period December 2019-March 2020 highlights a significant problem both in editorial independence and in the difference between fact and opinion.…”

“…On the other hand, McFadden points out that this type of operation causes superficial news to be distributed, commented on, and reviewed, but they do not go deeper to discover new facts and elements. (McFadden, 2016) Turkish researchers Ali Murat Kırık and Ahmet Çetinkaya affirm the same, who says that "online journalists often reuse the news they receive from news agencies in a form that fulfills their goals. " (Ali Murat Kırık, 2017) Investment media and readers' demand for real-time material is growing every day.…”

“…But not only that, "they want to get news when they want and when they can collect it from a variety of sources". (McFadden, 2016) With this added luxury in the hands of the audience, not only the pressure on the media begins but also the lameness in its transmission. The consumer is no longer just a reader on social networks, he reacts and gives opinions through comments.…”

“…The Center for Excellence in Journalism (State of Media) has called the news industry today "more reactive than proactive. " (McFadden, 2016) Relationship quality / profit Journalist Patricia Sullivan says that "Right now, almost no online news site invests in original, in-depth, and scrupulously edited reporting." On the other hand, McFadden points out that this type of operation causes superficial news to be distributed, commented on, and reviewed, but they do not go deeper to discover new facts and elements.…”