Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia

Pearce, Jeremy; Miani, Mattia; Segon, Michael; Nguyen, Bang

doi:10.1016/b978-0-08-100097-7.00005-2

Ethical and Social Marketing in Asia 2015

DOI: 10.1016/b978-0-08-100097-7.00005-2

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Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia

Jeremy Pearce¹,

Mattia Miani²,

Michael Segon³

et al.

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2019

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Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia

Cited by 1 publication

References 12 publications

The Role of Value Co-Creation Based on Engagement to Develop Brand Advantage

The Role of Value Co-Creation Based on Engagement to Develop Brand Advantage

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