Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes

Kerviler, Gwarlann de; Ardelet, Caroline; Slavich, Barbara

doi:10.1016/j.jbusres.2021.12.004

Cited by 4 publications

(2 citation statements)

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“…Lastly, previous research has found gendered effects of the viewer on nudity in advertising (Trivedi & Teichert, 2021). Particularly, same-gendered effects show strong positive associations with nude (or partially nude) advertisements and perceived sexualization (de Kerviler et al, 2022). Research examining sexual attitudes and evaluations of nudity reports similar trends (Berghman et al, 2023) such as more conservative sexual attitudes decrease evaluations of artistic depictions of nudity.…”

Section: Discussionmentioning

confidence: 99%

Individualizing and binding moral values as a function of evaluations of artwork depicting nudity.

Awa,

Brown,

Zabelina

2024

Psychology of Aesthetics, Creativity, and the Arts

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Section: Discussionmentioning

confidence: 99%

Individualizing and binding moral values as a function of evaluations of artwork depicting nudity.

Awa,

Brown,

Zabelina

2024

Psychology of Aesthetics, Creativity, and the Arts

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“…According to Accenture (Accenture, 2019), Chinese women control $10 trillion in annual consumer spending, consequently, women's issues have been the focus of brands in marketing and social media marketing (SMM) in particular. With the growth of contemporary thinking among Chinese women, women's views regarding consumer spending, consumption, and brands and their values are also changing (Heidarian, 2019;Teng et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Gender Social Media Marketing: the Female Dimension in China

2023

International Journal of Media and Information Literacy

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With the rise of women's voices and changing consumer attitudes in the new digital era, gender social media marketing is becoming a problem area for researcher, and the features of gender marketing is constantly being questioned. The aim of the study is to reveal the presence of gender marketing in Chinese social media in three aspects: cognitive, emotional, and behavioral, and determine the gender marketing in the current context by means of a questionnaire survey (N = 142, 2022). The results show that Chinese women are relatively supportive of gender marketing. Gender social media marketing based on correctly capturing women's emotional appeal usually further triggers positive emotional resonance among women, which in turn can have a positive effect on promoting consumer behavior. This study argues that the impact of gender marketing on Chinese audiences at the cognitive level is reflected in their attention to marketing activities; at the affective level, it is reflected in their attitudes and empathy towards marketing content; and at the behavioral level, it is the behaviors of searching, purchasing, or disseminating relevant content. The study demonstrates that gender marketing on Chinese social media generates interest and positive emotional resonance among female consumers, thereby contributing to their purchase decisions.

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Deception, Discrimination, and Objectification: Ethical Issues of Female AI Agents

Borau

2024

J Bus Ethics

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Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes

Cited by 4 publications

References 72 publications

Individualizing and binding moral values as a function of evaluations of artwork depicting nudity.

Individualizing and binding moral values as a function of evaluations of artwork depicting nudity.

Gender Social Media Marketing: the Female Dimension in China

Deception, Discrimination, and Objectification: Ethical Issues of Female AI Agents

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