“…Van de Poel (2020) 1) security, 2) privacy, 3) fairness, and 4) accountability. The Menlo Report (2012) 1) respect for persons, 2) beneficence, and 3) justice Loi and Christen (2020) 1) privacy, 2) data protection, 3) non-discrimination, 4) due process and free speech, and 5) physical integrity Weber and Kleine (2020) 1) efficiency and quality of service, 2) privacy of information and confidentiality of communication, 3) usability of services, and 4) safety. Morgan and Gordijn (2020) 1) privacy, 2) protection of data, 3) trust, 4) control, 5) accountability, 6) confidentiality, 7) responsibility on business to use ethical codes of conduct, 8) data integrity, 9) consent, 10) transparency, 11) availability, 12) accountability, 13) autonomy, 14) ownership, and 15) usability.…”