Ethical consumption and consumers’ decision making: the role of moral intuition

Zollo, Lamberto; Yoon, Sukki; Rialti, Riccardo; Ciappei, Cristiano

doi:10.1108/md-10-2016-0745

Cited by 86 publications

(80 citation statements)

References 49 publications

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“…In this context, the theory has been used to explore how consumer perceptions of a B2C e-commerce platform influence consumer attitudes toward an e-tailer and, in turn, the intention of e-loyalty. While the TPB traces its origins in the realm of psychology, over the last decade it has been widely adopted by marketing scholars (Rialti et al, 2017) and it has been useful in deconstructing the relationship between micro-mechanisms occurring in the inner self and consumers' behaviors (Zollo, Faldetta, Pellegrini and Ciappei, 2017;Zollo, Yoon, Rialti and Ciappei, 2018). It has also widely been adopted in digital marketing research about B2C e-commerce as it is capable to tackle the understanding about how consumers react to website's characteristics or e-tailer's stimuli.…”

Section: Bfjmentioning

confidence: 99%

Exploring e-Loyalty Antecedents in B2C e-Commerce

Faraoni

Rialti

Zollo

et al. 2019

BFJ

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Purpose The purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy and website design. Grocery retailing has been selected as the context of research because grocery retailers too have been required to develop B2C e-commerce platforms to meet their consumers’ evolving preferences. Design/methodology/approach A survey was distributed to several students from University of Florence (Italy). Structural equation modeling was used to compile the research, and its results reflect the impact on e-loyalty development on specific features of the e-commerce environment. Findings The main findings of this research are related with the importance of website characteristics as antecedents of e-loyalty in online grocery retailing. Originality/value Albeit the explored phenomenon has been subject to extensive study, some of its facets are yet to be fully explored. In particular, though the influence of e-trust, e-satisfaction and e-commitment on e-loyalty has been shown, little attention has been paid to the factors affecting these three antecedents of e-loyalty. In this regard, this research focuses on the importance of B2C e-commerce platform characteristics such as security, perceived relationship investment and website design. In addition, the phenomenon was scarcely explored in grocery retailers B2C e-commerce context.

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Section: Bfjmentioning

confidence: 99%

Exploring e-Loyalty Antecedents in B2C e-Commerce

Faraoni

Rialti

Zollo

et al. 2019

BFJ

Self Cite

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“…According to De Mooij and Hofstede ( 2011 ), indeed, different cultures may cause differences in cognitive processes, information seeking and processing, and adoption of innovation. Similarly, they may cause dissimilarities in emotion arousal and inner motivations of consumers (Zollo et al, 2018 ). As a consequence, to better investigate and unfold these mechanisms, the present research will try to answer the following research question:…”

Section: Literature Reviewmentioning

confidence: 99%

Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study

Faraoni

Rialti

et al. 2021

Ital. J. Mark.

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The objective of this research is to investigate how cultural differences affect consumers’ online purchase behavior. We reviewed the recent literature on cross-cultural studies on online behavior and building on Hofstede’s theory of cultural dimensions and the theory of planned behavior (TPB), we developed a conceptual model exploring how the dimensions of national culture influence perceptions of website usability, trust, and perceived risk, which in turn impact on intention to use and online purchase behavior. A web-based questionnaire was distributed to a sample of 350 European and Asian consumers actively using Alibaba e-commerce platforms. The conceptual model was validated through a confirmatory factor analysis (CFA), while structural equation modelling (SEM) was used to empirically test the hypothesized relationships among variables. Results showed how culture significantly influenced website usability and perceived risk in European consumers and, in turn, their intention and behavior. Differently, culture significantly influenced trust of Asian consumers, as well as their intention and online behavior. With this study, we contribute to the literature on consumer online purchase behavior from a cross-cultural perspective. As culture emerged among the significant antecedents of mechanisms explaining online purchase behavior, e-tailers should tailor digital marketing strategies according to consumer cultural differences.

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“…Consumers are increasingly concerned with ethical factors when forming their opinions about products and making purchase decisions (Brayet al, 2010). Several previous studies, Shaw Shiu (2002) and Zollo (2018) have revealed that consumers are actively considering factors related to supporting fair trade, labor rights, environment protection, welfare of animals, organically produced food products, boycotting products from unethical producers and others before making their purchasing and consumption decisions. Macovei (2015) stated that consumers' intention to behave in a certain matter is influenced by their actual behavior.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

The Gap between Attitudes and Behavior in Ethical Consumption: A Critical Discourse

Budhathoki

Adhikari

Koirala

2019

Quest J. Mgt Soc. Sci.

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Background: Although consumers are increasingly concerned with ethical factors when forming product opinions and making purchase decisions, recent studies have highlighted significant differences between consumers’ ethical consumption intentions and their actual buying behavior.Various dimensions concerning how consumers make purchase and consumption decisions and the driving forces behind them have been identified through this study. Objectives: This paper aims to explore the factors leading the gap between attitudes and behavior of consumers in relation to ethical consumption. Methods: The desk review carried out on various related studies reflects that the factors that obstruct the process of ethical consumption and thereby being responsible in forming attitude-behavior gap, which can be helpful in the course of management decision implications worth encouragement of ethical consumption behavior. Moreover, conceptual framework that has been developed for ethical consumption also indicates the factors responsible for creating ethical intention-behavior gap. Findings: This study derives concepts on ethical consumption from literature survey and identifies consumers’ understanding level on ethical consumption. Likewise, the study also provides a comprehensive picture of factors impeding ethical consumption among consumers while providing some theoretical and analytical applications. Conclusions: Price, quality, taste, brand image of products and convenience are some of the considerable issues while buying, due to which consumers’ ethical concerns towards society and environment are not transformed into their consumption behavior.

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Ethical consumption and consumers’ decision making: the role of moral intuition

Cited by 86 publications

References 49 publications

Exploring e-Loyalty Antecedents in B2C e-Commerce

Exploring e-Loyalty Antecedents in B2C e-Commerce

Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study

The Gap between Attitudes and Behavior in Ethical Consumption: A Critical Discourse

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