Ethical Consumption and Clean Living: The Role of Moral Identity and Product Labeling in Shaping Consumer Preferences and Business Opportunities

Suryandari, Sofia Yustiani; Pratomo, Regas Panji; Roostika, Ratna

doi:10.1007/978-3-031-67434-1_42

Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation

2024

DOI: 10.1007/978-3-031-67434-1_42

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Ethical Consumption and Clean Living: The Role of Moral Identity and Product Labeling in Shaping Consumer Preferences and Business Opportunities

Sofia Yustiani Suryandari,

Regas Panji Pratomo,

Ratna Roostika

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Ethical Consumption and Clean Living: The Role of Moral Identity and Product Labeling in Shaping Consumer Preferences and Business Opportunities

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References 30 publications

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